NEW YORK, Sept. 7, 2016 /PRNewswire/ -- Just in time for fall, The Genius of Play, the research-backed initiative to bring more play into kids' lives, unveiled a new website that offers easy access to professional advice, play ideas, quick parenting tips and more. Parents who visit TheGeniusofPlay.org will discover a community section and a brand-new "play ideas" section with hundreds of practical suggestions, sortable by a child's age and benefit of play.
On the heels of its new campaign, "It's More Than Play," designed to expand parents' and caregivers' understanding of play's developmental benefits, TheGeniusofPlay.org launches as a top tool for families to search for information and tips about play. The website is designed for complete mobile optimization and serves all content in bite-size pieces to make it simple for busy parents to discover the tools and resources. The site supports parents who want to use play to engage their kids in unstructured learning outside of school.
"Once the school year starts, and fall begins, children's lives tend to become very structured and scheduled. We felt this was a perfect time to unveil the website to relieve that stress and ensure free play is included during the school year," stated Meredith Sinclair, M.Ed., parenting expert and Genius of Play Ambassador. "The Genius of Play was created to assist parents in their child's development by offering ideas to initiate and cultivate play, which has been shown to help children learn cognitive, physical, social and emotional skills."
Research shows that there is a deep connection between play and learning. According to one study, third graders who have 15 or more minutes of recess a day are better-behaved in school than those who have less. Playtime is more than just fun and games – it strengthens kids' minds and bodies, reduces stress, boosts creativity and nurtures family bonds. The new website is packed with play facts, videos, age-by-age play suggestions and expert tips for the entire family.
About The Genius of Play
The Genius of Play is a national movement to raise awareness of play's vital role in child development, spearheaded by the Toy Industry Association (TIA). Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social and emotional benefits of play that serve children throughout their lives. Visit www.thegeniusofplay.org to learn more. #ItsMoreThanPlay
SOURCE Toy Industry Association