The American Specialty Toy Retailing Association (ASTRA) is an international nonprofit trade organization that serves more than 1,800 independent toy retailers, manufacturers and sales representatives. A dedicated community of professionals, ASTRA is committed to providing children with healthy, quality play materials.
ASTRA provides members with access to networking, education, discounts, business products and services to assist members as they grow their businesses. For example, ASTRA Academy, which houses education and training resources, was established to provide members with access to training in an ever-changing industry. ASTRA Marketplace & Academy is a four-day trade show featuring industry leaders and hands-on product demonstrations, drawing more than 450 exhibits.