Pico Rivera, CA, Sept. 15, 2023 – Aurora World, a leader in the market of plush toys, is extremely excited to announce a groundbreaking venture into the toy industry by introducing a dynamic new toy division, “Aurora Toys.” This strategic move not only signifies a remarkable milestone for Aurora but also underlines the company’s commitment to its customers – retailers and consumers alike.
The introduction of the toy division at Aurora World is set to expand its impact in the toy industry by allowing Aurora to offer more than its current adorable plush offerings. The upcoming Aurora Toys is designed to have a product portfolio of various toy categories, enabling the company to offer an extensive array of toys that cater to a diverse range of interests and preferences. From timeless classics to exciting new takes, Aurora World's expansion into the world of toys is set to bring a splash of amusement to consumers of all ages.
Michael Kessler, Senior Vice President of Sales & Marketing at Aurora World USA, articulated his enthusiasm by stating:
“We are excited to take this step forward in our growth and lateral expansion. The addition of our new toy division will allow us to offer a more complete range of products to our customers and help us continue to be a leader in the industry, as the dynamics of the industry transform. We’ll be able to provide a ‘one-stop-shop’ experience to our retailers, offering our variety of plushie collections and our upcoming new toys.”
A new chapter unfolds for Aurora World, one that promises captivating possibilities and new horizons! The company’s goal is to continue to promote endless creativity, fun, and imagination around the world, and continue its mission of bringing ‘gifts of smiles’ to its customers and employees.
About Aurora World:
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers, including major hospitals, department stores, and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high-quality, fun, and attractive products. The introduction of Aurora Toys marks a remarkable milestone in the company's journey, ushering in a new era of boundless possibilities and endless imagination.
For media inquiries, please contact:
Imtiaz Hasan
Marketing Manager, Aurora World imtiaz@auroragift.com
(562) 205-1222 x 284
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