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8820 Mercury Ln
Pico Rivera, CA 90660
United States
Company Contact
Imtiaz Hasan
Director of Marketing
562-205-1222 x 284

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News Releases


Pico Rivera, CA, Jan. 27, 2016 – Aurora World, a global leader in plush toys and high-quality gift products, has relaunched its web site, The long established company’s objective is to enhance the quality of the online experience of this ever evolving brand.

Infinitely more attractive and functional than its predecessor, the site now offers a cleaner, easier to navigate design with clearer accessibility of Aurora World’s most popular categories: Sea Sparkles, Miyoni, Gnomes and My Little Pony. With convenience in mind, the site now allows visitors to search by theme, brand or license.

The new site demonstrates the scope of Aurora’s more than 3,500 products with easier exhibition and provides quick access to information. Designed for trade and consumers alike, the site clearly notes the awards the company has received and the trade shows it attends.

New lifestyle images provide a more streamlined look and the site now offers seamless transition for viewing on mobile, tablet and desktop.

“The new website is an exciting opportunity to make a statement about our brand and to create greater visibility for Aurora World’s exceptional array of products,” said Michael Kessler, the company’s Senior Vice President of Sales & Marketing.

For more information on Aurora World and its products please visit

About Aurora World Inc.
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and is a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide. Take a step into Aurora World and see what everyone is smiling about by visiting

For further information: Business Contact: Curtis Rose, Aurora World Inc.,, (562) 205-1222, or Media Contact: Selena Rodriguez, Child’s Play Communications,, (212) 488-2060 x 13