The Bloomers brand promotes a healthy lifestyle in children with the help of a colorful cast of flower, plant and tree characters called the Bloomers. The brand has innovative, licensed gardening products and toys sold in thousands of stores. Bloomers started in schools with a curriculum and hands-on gardening program. The first of the Bloomers Island book series, published by Rodale Kids, was released in January 2018. Bloomers is now in development on an educational animated series and game with the animation production companies, Joovie Entertainment and Binary Bubbles. They plan to “cultivate” the Bloomer’s fun and healthy message together.