SAN DIEGO, CA (February 13, 2018) – Bonkers Toys today announced their licensing partnership with Ryan ToysReview and pocket.watch to develop the first toy line for Ryan ToysReview. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel on the planet. With these statistics and Ryan’s skyrocketing notoriety, pocket.watch, Ryan ToysReview’s partner for growing the franchise, sought out Bonkers Toys because of the company’s entrepreneurial corporate culture, cutting-edge product design and quick time to market.
“When it came to seeking out the right partner to launch pocket.watch Toys featuring Ryan’s World, there was no doubt that Bonkers Toys was the perfect fit,” said Stone Newman, Chief Revenue Officer, pocket.watch. “Bonkers Toys successfully ticks all of the boxes you look for in a partner – from creating the highest quality innovative products, to strong retail distribution, to speed to market. We are thrilled to work with Brian and his whole team on building a great business together.”
Under the brand Ryan’s WorldTM, Bonkers Toys will be premiering the product line by invitation only at Toy Fair New York. The line will be based on Ryan’s favorite toys and backed by the marketing power and reach of his numerous YouTube channels.
“Ryan is the biggest star on YouTube today and Bonkers Toys is the ideal entrepreneurial company to launch his first toy line,” says Bonkers Toys President & CEO, Brian Bonnett. “We anticipate a huge demand for the Ryan’s World brand and look forward to great success with the pocket.watch and Ryan ToysReview team.”
The Ryan’s World toy line will premiere at retailers in North America in Fall 2018.
About Bonkers Toys
Bonkers Toys made its mark in the toy industry with the launch of the slither.ioä toy line. The slither.io game was played over 27 billion times in 2017 with a built-in massive fan base for the collectible toys. This year, Bonkers Toys is premiering Maniappsä which combines the best-of-the-best gaming app licenses into one timely assortment. Additionally, Bonkers is thrilled to be collaborating with Forbes Top YouTuber, Ryan Toys Review, to design and launch his very first toy line. For more information visit BonkersToys.com.
About Ryan ToysReview
Ryan began uploading to Ryan ToysReview almost three years ago. Since starting, Ryan’s World has grown to include two incredibly cute twin sisters, Emma and Kate, and original characters Combo Panda, an animated panda gamer, and Gus the Gummy Gator, you guessed it, a gator who loves gummies and adventures. At 6 years old, Ryan is the number one creator on YouTube and receives more than 1 billion views per month from around the world. With over 12 million subscribers, he is loved by kids and parents everywhere, and in just over 2 years he has garnered more views than most traditional celebrities.
Pocket.watch is a media brand that creates, acquires, distributes and curates entertainment for kids ages 2-11 and presents it across a variety of platforms. The company boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world alongside original characters and talent. Pocket.watch was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. The management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Jon Moonves and David B. Williams. Investors include Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Les Moonves, Robert Downey Jr. (Team Downey) and Jon Landau.
For Ryan’s World images and the Bonkers Toys press kit: