(Minneapolis, Minnesota) – Wannaple’ is thrilled to announce it is joining forces with industry-leading puzzle and game manufacturer Buffalo Games to launch a line of character-building preschool games and puzzles. Silly Street is a fresh, purpose-driven line of products that harness the power of play to build valuable life skills like creativity, adaptability, grit and confidence.
Silly Street was created by Meghan DeRoma and Christine Peck to help kids build skills that help them succeed in the classroom and on the playground. DeRoma and Peck focused on finding the right company to work with for the launch of Silly Street. “It was extremely important for us to work with a partner who was driven to make a positive impact on kids and families and whose values align with our mission,” says DeRoma. According to Peck, “The team at Buffalo Games has extensive expertise in the kids’ category and immediately recognized the need for games and products that help kids build more than just cognitive skills.”
Buffalo Games President Nagendra Raina knew the minute he saw the Silly Street line that he wanted to partner with Wannaple’. “Preschoolers love to play and be silly,” says Raina. “To find products that encourage silliness while building character and self-esteem at an early age is something truly special. Kids will have so much fun playing Silly Street games and building Silly Street puzzles that they won’t even realize how much they’re learning.” Vice President of Sales and Marketing Ben Jamesson agrees and adds, “The character-building aspect of Silly Street is unique in this category, and we believe the fun and modern design aesthetic will be a hit with both parents and kids. It’s unlike anything offered at retail right now.”
Furthermore, operational and manufacturing excellence, along with the execution of high-quality products, are incredibly important to the Wannaple’ team and to the brand’s modern aesthetic. DeRoma feels “confident and excited about the beautiful quality that Buffalo Games has delivered for our full line of Silly Street games and puzzles.” Partnering with a company who prioritizes domestic manufacturing was ideal for Wannaple’. Peck shares, “Buffalo Game’s plant in New York allows us to not only support our U.S. economy, but also allows us to meet high standards from material selection through the entire sustainable-minded manufacturing process.”
This new partnership results in a robust and talented team (full of character!) that will bring Silly Street character-building games to a wider audience and get more play and silliness into homes and classrooms.
Silly Street the Game is available now, and Animal Act and Silly Street puzzles will launch this summer.
Silly Street helps your kids get smart and get with contagious laughter and strong connections. The genius lies in the actions on the cards, which include creative, dramatic, communication and physical play. Kids will invent stories, find and interpret things on the board, have contests between players and dramatic reenactments of animals doing zany things! What kiddos won’t realize is that as they play, they will gain all sorts of benefits like creativity, confidence, empathy, grit and communication. Awesome!
Animal Act creatively combines verbal and physical communication in a game that celebrates and fosters bravery and creativity and results in heaps of giggles. Kids will flex their creative muscles in new ways of expression and movement. Break-a-leg!
Silly Street Puzzles feature the Silly Street menagerie with quirky design and entertaining scenes. Kids will be sure to engage with the images and want to collect all five: Silly City, Happy Birthday, Say Cheese!, In the Jungle, Bon Voyage and Argh Matey! The accessible price point creates an opportunity for spontaneous purchase and add-on to gifting & other special occasions. Nothing to puzzle about here, just good fun for your kiddos.
The entire Silly Street 2017 product line can be seen at New York Toy Fair, February 18-21, 2017, at the Javits Center in NYC, in Buffalo Games’ Booth - #123.
About Wannaple’
Wannaple’ celebrates kids and families with their unique, modern and kid-centric products and elevated design aesthetic. Co-founders Meghan DeRoma and Christine Peck are brand makers on a mission to get more play into kids’ lives and to utilize design to create positive impact. Driving connection, building character and doing so beautifully, is at the heart of Wannaple’.
Please visit PlaySillyStreet.com to learn more about Silly Street, the newest brand from Wannaple’.
Come play along at: Wannaple.com, PlaySillyStreet.com, Instagram/PlaySillyStreet/
About Buffalo Games
Buffalo Games is an industry-leading jigsaw puzzle and party game manufacturer located in Buffalo, New York. Buffalo Games products are available at all major retailers in the U.S.A. and Canada. Over the company’s 30-year history, Buffalo Games has sold more than 40 million puzzles and party games. The company’s portfolio includes popular licenses such as Nat Geo’s Brain Games, Star Wars, DC Super Friends, Charles Wysocki, Josephine Wall, Kim Norlien, Darrell Bush and The Hautman Brothers.
Find us at www.buffalogames.com or on Facebook at www.facebook.com/buffalogames.
Contact Information:
Christine Peck, (720) 244-7516
Email address heychristine@wannaple.com