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Bulls & Bears to Launch Innovative Financial Game at Toy Fair 2016
Board Game and Online Multimedia Course Offer Groundbreaking Approach to Teaching Financial Literacy through Play and Fun
Bulls & Bears Board Game Set -

(New York, NY February 8, 2016) – A wave of profit-taking just hit the market, oil prices tank, the ruble hits an all-time low -- do you buy or sell?? Think fast – your net worth is riding on it! That’s the type of challenge that keeps players guessing – and learning – when they play Bulls & Bears, a financial literacy learning platform set to be released in two exciting formats at Toy Fair 2016, at New York City’s Jacob Javits Center, February 13-16.

The Bulls & Bears learning platform is designed to meet the growing demand for better financial learning tools. The new Bulls & Bears board game is a fully revised version of the highly popular Bulls & Bears board game that sold off the shelves in the late 1980s, following the stock market crash of 1987.  With many parallels to today’s financial rollercoaster, the new Bulls & Bears reflects the very latest market developments and evolution in economic and financial thinking.

Bulls & Bears Online – a gamified course teaching the basics of personal finance and economics – features multimedia excitement and incorporates the latest trends in gaming technology to create an online learning environment that’s both effective and fun.

Financial security is the goal -- both in the real world of finance and in Bulls & Bears. In the board game, players are challenged to analyze news events they read on News Flash cards, and make decisions to buy and sell investments by anticipating the market reaction to those events. They are also tested on their knowledge of key financial concepts and principles, and must follow sound practices like saving early for retirement and diversifying their investments.  In the online course, players watch video clips that explain key subjects in a fun and easy-to-absorb way. Then they can test their knowledge with multiple choice questions, and must apply lessons learned to real-life investment and personal decisions. They will either reap rewards – or pay the price – based on the choices they make.

By making basic economic principles and financial literacy concepts available in both electronic and “unplugged” formats, Bulls & Bears creates opportunities for students and educators to apply differentiated learning strategies to suit students of every age and ability level, from middle school through college and beyond.

Says Bulls & Bears CEO Dr. Mario Fischel, “In my 25 years working as an economist and financial manager, I learned that too many of our youth – and adults alike – are not prepared for the complex world in which they are expected to perform.  We need to find ways to make the knowledge they need accessible and appealing to them.”

“Everybody needs to understand the fundamental principles and trends that are moving the world forward,” he continued.  “We can seek advice from experts, but we need to get the basics right and know where to go for advice that we can use.”

Founded by Mario Fischel, Ph.D., an Austrian economist and former manager at the World Bank; Kerin Jacobs, a Stanford University graduate and investment banker; and Playful Shark, a cutting-edge Israeli game development firm, the Bulls & Bears team of top global industry leaders including economists, financial experts, and instructional game designers is headquartered in Israel.

For more information, visit us on the web at or on Facebook at

For further information: DDR Public Relations - Dawn Dankner-Rosen or Jennifer Bancroft,, 914-747-2500