CHARM IT! by High IntenCity is the ultimate charm jewelry company for girls ages 4 and up. The fun and innovative assortment of charms and accessories makes CHARM IT! an experience brand that encourages creating, collecting, trading, and more. CHARM IT! revolutionized and modernized the classic charm bracelet for girls in 2000 and continues to be an industry leader today. The signature and co-branded charm jewelry collection is sold exclusively at specialty retailers worldwide.