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EQtainment Expands into Augmented Reality Realm With Acquisition of Color Black Moment

New York, Toy Fair, February 19th, 2018 – EQtainment (, an educational media company pioneering emotional intelligence (EQ) games and content, today announced the acquisition of Color Black Moment ( Color Black Moment is the creator of the first-of-its-kind social skills tool, the “Moment AR App” that uses the technology of augmented reality (AR) tool to increase social responsiveness in children. 

Two Harvard alumni, Sofia Dickens, Founder and Chief Creative Officer, and Erica Buxton, CEO, created EQtainment to improve children’s social and emotional skills through entertaining games, books, pop music and the Q Wunder show, featuring “Q the monkey” as a vehicle to help teach important life skills.

“When we first discovered the Moment AR App, we immediately saw the opportunity to take communication with children to a whole new level and felt it would be an amazing complement to our existing portfolio of emotional intelligence products and content,” said Dickens.

Buxton adds “Our goal with EQtainment is to provide simple and entertaining ways for parents and teachers to build these important life skills, and this acquisition provides a research backed tool that has shown incredible results.”

Founder of Color Black Moment, Kevin Chaja, who will join the EQtainment team as Chief Technology Officer, adds: “The Moment AR App is doing the same thing that EQtainment strives for, with the technology of Augmented Reality. Working together just makes sense.”

The Moment AR software utilizes AR technology to help increase student engagement during individual or group counseling sessions, helping children to identify their feelings and emotions with the use of unique 3D images in the palm of their hand.

The app helps parents and educators to better identify a child’s feelings, enabling them to engage in discussion and encouraging one-on-one social and emotional interaction. The AR application can be used for intervention for children with Autism Spectrum Disorder and those with mental health needs. 

The app is multi-purposed for psychologists, marriage/family therapists, behavior specialists, occupational therapists, speech/language pathologists, and other mental health support providers, serving as both an intervention and assessment tool.

“Using Moment not only increased engagement and participation in counseling sessions, it resulted in more meaningful progress for both at-risk students and those with special needs, specifically those on the Autism Spectrum who struggle to express their social and emotional relatedness with others," states Natasha Chaja, School Psychologist, M.S., NCSP/Co-Creator of Moment AR. 

EQtainment recently launched a curriculum to accompany its content and products that is currently being piloted in schools.

EQtainment is at New York Toy Fair, Booth Number: 6462