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Deer Park, NY 11729
Alise Kreditor
Erez Zitelny
Executive Vice President

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Focus on Teaching STEM to Early Learners at Toy Fair booth #303

Deer Park, NY – February 18-21, 2017 – Edushape, the 30-year-old company dedicated to creating safe, unique and skill-enhancing children’s products, will be launching a range of toys focused on teaching STEM to children as young as six-months. The company will also showcase a selection of favorite items that have been at the core of the company’s success with new features at Toy Fair booth #303. 

Edushape is known and respected for high quality, innovative and safe toys. This year’s show is no exception with products that embrace a philosophy that encourages children to think in a more connected and holistic way.

“We believe that when the imagination is tended to with gentleness and love, a child learns how to connect to the world with kindness, creativity and confidence. Children are natural explorers and should be provided with a variety of playful exploration opportunities that build important life skills. STEM (Science, Technology, Engineering, Math) for children as young as six months old is about providing multisensory experiences such as seeing, hearing, tasting, touching, and smelling. These are all important parts of meaningful learning experiences that Edushape provides, ” says Erez Zitelny, Executive Vice President, Edushape.

Each year Edushape launches new innovative products that provide endless hours of creative play while helping to support developmental skills for life.  The company is excited to show a selection of new toys at Toy Fair and also focus on the time-tested favorites.  Product categories are broken down into five distinct areas, including:

  • Infants & Toddlers: Curiosity Cubes (STEM), Dino Teether, Stackers ‘N Nesters, Bibble Bobble Beads
  • Construction Zone: Magic Brix (STEM), Beam Builders, Gemblocks Try Angles
  • Water Play: Water Magic Cube (STEM)
  • Music: Rolly, Musical Rings, Roller Ball, Mini Glock
  • Puzzles & Games: Marbulous Marble Run (STEM), Farm Animals Giant Puzzle, Toys Giant Puzzle, Music Instruments Giant Puzzle


Edushape Ltd. designs, develops, creates and distributes Safe, Soft, Play to the global educational, toy and specialty markets.  Established in 1983, the company’s main focus is to manufacture quality children’s toys for ages 0-5 years old.  Edushape is committed to producing quality children’s products that ultimately promote successful developmental learning through play.

For further information: Alise Kreditor, KMC,, 516.482.4866