Excell Brands is a leader among trends and a distributor of impulse collectibles. With its three divisions, Excell Marketing (category management), Bullsitoy (trend-right and impulse novelty collectibles), and Radz (licensed impulse confectionery toys), the company is able to market and distribute some of the most popular toy brands in the world. As a conglomerate, Excell Brands continues to shine as a key player in the toy industry with its leading licensed brands which include Pokémon, Frozen, L.O.L. Surprise, Ryan’s World, Trolls, MLB, and more!