NEW YORK, Feb 5th, 2016 - FlyCatcher Inc., a tech toy company that focused on developing toys which combine physical play with digital experiences, has announced the latest addition to their product line - the CharmBricks™ bracelet. CharmBricks™ is an electronic charms bracelet that kids (ages 5 to 9) can customize, design and program in order to personalize the accessory while improving their learning skills. This is Flycatcher’s second product line after the success of Painting Lulu™, the company’s interactive coloring book line that was launched last year.
The CharmBricks™ bracelet is constructed from several smart electronic bricks that can be customized with different stylish charms. The various bricks are formed into a bracelet using a rainbow connector which binds them together. Children can customize their own by placing different charms inside each brick and consequently program each brick with a unique functionality, such as blinking colors with different patterns e.g. turning on LED lights in every color and various effects the child will choose.
“Providing today’s preschoolers with a set of tools that builds their confidence and skill set will have a huge effect on our lives in a few years" said Shay Chen, CEO of FlyCatcher Inc. "We are committed to pioneering tech innovation within the toy world and there’s no better place to show it than the annual Toy Fair in New York.”
The CharmBricks™ companion app will focus on creating playful STEM challenges (science, technology, engineering and mathematics) and will teach kids the foundational skills of coding through planning, problem solving and sequencing as they design their bracelet with the App.
The FlyCatcher team will present their toy line, at the annual Toy Fair in New York (booth #6044). Stop by the booth to learn more about the new CharmBricks™ technology and Painting Lulu’s digital coloring book line-up!
About FlyCatcher Inc
FlyCatcher Inc., a tech toy company that was founded in 2013 in New York, is on a mission to help parents develop their child's learning skills by developing toys that bridge the gap between real-life and the digital space. FlyCatcher Inc., is the maker of Painting Lulu™, the award-winning paper & digital coloring book line. The company has partnered with some of the biggest brands in the toy industry including: Hasbro, Mattel, Rovio and more.
Press Contact: Tal Zilberman
Co-Founder & VP Marketing
tal@paintinglulu.com | 917-725-5005
http://www.charmbricks.com
http://www.paintinglulu.com