EDISON, NJ — GUND is excited to introduce the Winter 2018 line up of new and beloved plush to attendees of the 2018 New York Toy Fair at the Jacob K. Javits Convention Center in NYC being held from Saturday, February 17 to Tuesday, February 20. Many of the new additions include nods to the past with an updated, contemporary spin as well as new collections within Baby GUND, license, and core categories.
Snuffles
This year, GUND is celebrating their 120th anniversary as a maker of huggable, high-quality plush that has been loved and passed down for generations of families! In honor of the momentous anniversary, GUND has updated its best-selling Snuffles bear with a slight change to its design that harkens back to Snuffles of the past while adding a fresh palette of contemporary color options, including dusty pink and gender-neutral gray, and ultra-soft, premium plush. Snuffles was introduced to the GUND family almost 40 years ago, so long-time fans of the crescent-moon-shaped bear will be reminded of their own childhoods.
Cozys
GUND is giving Toy Fair buyers a sneak peek of and an exclusive chance to pre-order the new additions to the Cozy line, available for general purchase later in the year. This includes four new animals in classic patterns brought back with a contemporary twist and color palette: fox, panda, frog, and rabbit. Each will be available in 8-inch and 10-inch sizes. There are also new additions of an elephant to the evergreen line and a doe, husky, and polar bear to the seasonal Cozy line for holiday 2018.
Luna
GUND has introduced a new friend to the BabyGUND line: Luna – a sweet unicorn who makes playtime with baby magical! Luna comes in a variety of formats, including keywind musical plush and musical pull string toy that play Brahm's Lullaby, rattle, Lovey, Comfy Cozy, and plush and blanket set. Her blush pink hooves and mane give Luna a soft, contemporary appearance that fits in perfectly with today’s unicorn or mythical-themed nurseries. All formats feature satin accents on Luna’s golden horn and fluffy pink mane and tail, while embroidered eye, adorable eyelash, and nose details ensure safe use for all ages.
Flappy Activity Toy, Soft Book, Lovey, and Rattle
Baby’s favorite singing elephant is now available in new ways to have even more fun at playtime. The success of the Flappy animated toy has led to the introduction of four new, sensory-stimulating formats: The Flappy Activity Toy, Soft Book, Lovey, and plush rattle with colorful feet and beads. The Flappy Activity Toy, on top of being huggable soft, includes crinkle ears, squeaker feet, and teether leaf, while the Soft Book has super soft pages, ribbon accents and crinkle pages for hours of tactile play. When it’s time to sleep, Flappy Lovey combines plush toy with security blanket, providing baby with ultra-plush and calming naptime experience; plus, a hidden pocket turns Flappy into a puppet, too. All feature safe, soft embroidered accents and are machine washable for easy cleaning. These new additions to Baby GUND are also part of the new “Hello Baby” line of products with more formats and characters to be introduced in the future.
Gudetama
GUND is proud to present one of their newest licenses from Sanrio: Gudetama – a lazy egg that loves to lay around and sigh. Gudetama, whose name derives from the combination of the Japanese words “gude” or “lazy,” and “tama” from “tamago” or “egg,” is well-known in Japan for its lackadaisical attitude, indifference toward being eaten, and catchphrases like “meh” showcased in its popular YouTube series. GUND’s line of Gudetama plush show the lazy egg in some of its favorite positions with signature open mouth, closed eyes, and defined backside.
Pusheenicorn
The legendary Super Pusheenicorn is coming to Toy Fair to spread joy and light with her glowing horn leading the way! The mythical, magical version of the internet sensation, Pusheen, is a favorite among fans and collectors of Pusheen products. A touch of her sparkly crescent moon enables touch-activated lights in her horn and mane as well as three whimsical sound effects. Pusheenicorn is surface-washable for easy cleaning and appropriate for ages one and up.
About GUND
GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft, and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 120-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. GUND products may be found in gift, specialty, toy, book, museum, and department stores as well as many other retail outlets. To find your nearest retailer or to purchase directly please visit www.gundbusiness.com.
About Enesco
Enesco, LLC, is a global leader in the giftware and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, mass-market chains, and direct mail retailers. With subsidiaries in the United Kingdom, France, Canada, and Hong Kong, Enesco serves markets operating in Europe, the Americas, Australia, and Asia. The company’s product lines include some of the world’s most recognized brands including Heartwood Creek® by Jim Shore, Foundations®, Our Name is Mud®, GUND®, Lolita, Department 56® Villages, Country Artists®, Walt Disney Classics Collection®, Disney Traditions™, The Trail of Painted Ponies®, among others. Further information is available at www.enesco.com.
Contact Information:
GUND
Colleen Morrison
Ecommerce Marketing Manager
Phone: 848-260-0947
Email: cmorrison@enesco.com