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Guidecraft Showcases Four New Additions to Award-Winning Grippies® Platform at 2017 Toy Fair New York

February 9, 2017 - Tuxedo, NY - Guidecraft adds four new toys to the award-winning STEM toy platform for toddlers, Grippies® this year: Grippies Stackers, Grippies Links, Grippies Curves and Grippies Windows. Like the original Grippies Builders, the new Grippies combine tactile exploration, magnetic play and an introduction to the basic principles of engineering and geometry to toddlers, 18 mos +. All Grippies feature chunky, brightly-colored pieces, with over-molded, soft-touch plastic - perfect for little hands to easily grasp. Each new Grippies is unique, however, in concept and are designed to expose young children to distinct problem solving skills and support different strategies for structural problem-solving. The Grippies platform provide a fun, safe and exploratory experience for young builders experiment with both 2D and 3D construction.

Grippies Links feature easy-to-stack and connect magnetic construction blocks and two sizes of magnetic characters to encourage both building and dramatic play. Encourage pattern recognition and simple to complex construction concepts alongside literacy. The blocks pivot when connected for organic, moveable play. Simplified, identifiable builds promote correlation between people and their environment through exploratory play. Sold as 16 and 24 piece sets.

Grippies Curves introduce young builders to organic construction and social emotional expression. Inspired by shapes found in nature, the colorful curved rods with secure magnetic ends encourage magnetic and tactile exploration through patterning and 3D construction. The suggestion of cute eyes on the over-molded metal ball connectors, encourages both literacy and dramatic play in toddlers. Sold as 20 and 30 piece sets.

Grippies Stackers encourages spatial and social emotional play. Toddlers assemble communities with interlocking magnetic 2D and 3D builds or nest the expressive cylinders in between textured X-shaped blocks. The stimulating blocks and cylinders encourage patterning, balancing, and matching skills. Sold as 16 and 24 piece sets.

Explore light and colors through the organic and layered builds of Grippies Windows. Over-molded metal ball connectors join colorful, secured magnetic panels to create 2D and 3D builds. Windows in bright colors encourage colorful, transparent builds that entice young builders. Watch your toddler discover magnetic principles, properties of light and color recognition through multiple building and patterning activities. Sold as 16 and 24 piece sets.

The 2017 additions to the Grippies platform will be available starting early March. Each Grippies toy has a suggested retail price of either $39.95 for the smaller set or $59.95 for the larger set. For more information and images for each toy in the Grippies toddler STEM platform, please visit here.

About Guidecraft:
Guidecraft is a leading brand in children’s toys for the early education and consumer markets with a focus on systems-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets. Guidecraft’s mission is to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful and meaningful experiences. For more information visit www.guidecraft.com, and follow us on Twitter, Facebook and Pinterest and Instagram.

 


Media Contact:
Guidecraft
Alex Romano
Cell: (845) 820-0076
ARomano@Guidecraft.com