IAmElemental is the creator of the first female action figures designed specifically for children. The company’s female superheroes boast a forward-thinking design and engineering, and empower kids as creators of a play experience in which they design the story. Founded in 2013, the company’s Series #1/Courage, launched via Kickstarter, were included on TIME Magazine’s Top Invention and Top Toy lists, and were honored by the Toy Industry Association as 2017 Toy of the Year finalists in the Action Figure of the Year and Rookie of the Year categories. Series #2/Wisdom is in stores now. Play with power!