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Angelica Carey
800-274-8282 ext. 3
Company Contact
Julie Kerwin
Chief Elemental Officer
800-274-8282 ext. 1

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IAmElemental to Reveal New Female Action Figures at Toy Fair NY

NEW YORK – January 21, 2016 – IAmElemental (, creators of the first female action figures designed specifically for children, will reveal the company’s newest collection, Series 2/Wisdom, at Booth #5853 at the North American International Toy Fair on February 13-16, 2016.

Suitable for ages 4+, Series 2/Wisdom is a collection of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer.  “Our first figures, Series 1/Courage, were modeled on Joan of Arc.  Our muse for Series 2/Wisdom is an inspiring woman, recognized in history as not only a pioneer in STEM learning, but also a polymath – a great thinker on a variety of subjects. We look forward to revealing our muse and her Wisdom Warriors at Toy Fair.” 

The design of Series 2/Wisdom continues in IAmElemental’s tradition of providing a strong, healthy female figure, drawing inspiration from ancient warriors as well as modern superheroes.  IAmElemental will begin accepting pre-orders at for Series 2/Wisdom on February 12, 2016, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers.  Individual figures will be available at MSRP $10.99 and complete sets at MSRP $69.99.

INTERVIEW REQUESTS: To arrange an interview with Kerwin, please contact Angelica Carey at (917) 691-5334 or press(at)iamelemental(dot)com.  Press materials are available for download at


About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!).  IAmElemental envisions kids as the creators of a play experience in which they are the active agents in a story of their own design.  Founded in 2013, the company launched Series 1/Courage via Kickstarter.  “If you give a girl a different toy, she will tell a different story”; “Play with power”; “It’s character, not characters”; “Shared, everyone's powers grow stronger”; and “We have superpowers. Want some?” are trademarks of IAmElemental.  For more information, visit or call (800) 274-8282.