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IAmElemental Reveals New Female Action Figures: Series 2/Wisdom
Exclusive Female Superhero Toys Based on STEM Pioneer Hypatia Encourage Kids to Never Stop Learning

NEW YORK – February 12, 2016 – IAmElemental, creators of the first female action figures designed specifically for children, today revealed the company’s newest collection.  To view Series 2/Wisdom, visit http://www.iamelemental.com.

Series 2/Wisdom is a series of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer.  “Our first figures, Series 1/Courage, were modeled on Joan of Arc.  The muse we chose for Series 2/Wisdom is Hypatia.  Daughter of the Greek scholar and mathematician Theon, she has been praised by Smithsonian magazine as ‘one of the last great thinkers of ancient Alexandria and one of the first women to study and teach mathematics, astronomy and philosophy.’  She was a STEM pioneer, writing about math, building astronomical instruments, and distilling complicated philosophical concepts into digestible bits that her students could process and understand.  Legend has it that she even drove her own chariot around Alexandria – unheard of at the time.”

Added Kerwin, “I love that Hypatia embodies the concept of a polymath: a great thinker; someone who knows a lot about a lot of different subjects.  I want every girl and boy who plays with the Wisdom series figures to not only have a lot of imaginative fun with them, but also to come away inspired to grow a powerful brain like Hypatia – to be curious and never stop learning.”

The Series 2/Wisdom action figures, unveiled at the North American International Toy Fair, include:

  • Creativity uses her imagination to dream up original ideas.  She has the ability to bring any object she can imagine into being.
  • Ingenuity is an inventive and resourceful problem solver.  She has the ability to change herself to mimic her environment.
  • Curiosity has the desire to learn and know everything.  She has the ability to communicate in any language.
  • Logic uses reason to make connections between facts and draw conclusions.  She has the ability to always distinguish what is true from what is false.
  • Exploration investigates and takes voyages of discovery.  She has the ability to transport herself anywhere in the world.
  • Mastery trains to become an expert in everything she does.  She has the ability to create physical duplicates of herself.
  • Oblivion wears blinders and has her head in the clouds.  She has the ability to erase memories.

The design of Series 2/Wisdom, suitable for ages 4+, continues in IAmElemental’s tradition of providing a strong, healthy female figure.  It draws inspiration from ancient Greek and Roman warriors as well as modern superheroes like real-life hero and Nobel Peace Prize winner Malala Yousafzai and Emily Blunt’s fictional character Rita Vrataski in Edge of Tomorrow.

IAmElemental is now accepting pre-orders for Series 2/Wisdom, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers.  Individual figures are available at MSRP $10.99 and complete sets of seven figures (packaged in a Lunchbox Carry Case, including a drawstring carry bag, shields, interchangeable accessories, Elements of Power chart, and trading cards, as well as an IAmElemental workbook and an adjustable bracelet which enable the action figures’ shields to be worn as charms), are available at MSRP $69.99.  The 6.5” Wisdom Core Power Figure, a fusion of all Elements in the series, will launch next, followed by Series 3/Justice in 2017.

IAmElemental is a privately held, women-owned, New York City-based company, founded in 2013.  The company conducted a Kickstarter campaign in 2014 which was fully funded in two days, drawing backers from all 50 states and six continents.

For more information, visit http://www.IAmElemental.com/retailers, call (800) 274-8282, or visit Booth #5853 at the North American International Toy Fair.

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About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!).  IAmElemental envisions kids as the creators of a play experience in which they are the active agents in a story of their own design.  Founded in 2013, the company launched Series 1/Courage via Kickstarter.  “If you give a girl a different toy, she will tell a different story”; “Play with power”; “It’s character, not characters”; “Shared, everyone's powers grow stronger”; “We have superpowers. Want some?”; “Real heroes walk among us”; “Literacy is the ultimate superpower”; and “Wisdom Warriors” are trademarks of IAmElemental. 

Media Contact: Angelica Carey (917) 691-5334, press(at)iamelemental(dot)com