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Female Action Figure Pioneer Julie Kerwin of IAmElemental Named a 2017 Wonder Woman by Women in Toys, Licensing & Entertainment

NEW YORK – February 21, 2017 – Julie Kerwin, Chief Elemental Officer of New York City-based toy startup IAmElemental, received a 2017 Wonder Woman Award in the Rising Star category from Women in Toys, Licensing & Entertainment (WIT).  The award was presented at the organization’s 13th annual Wonder Women Awards Gala, held during the 2017 North American International Toy Fair.

The Wonder Women Awards recognize and honor female executives who are creating positive change by giving back, passing on the lessons they’ve learned, and paving the way for future leaders.  Kerwin founded IAmElemental in 2013, creating the first female action figures designed specifically for children.  The company’s groundbreaking products were also honored by the Toy Industry Association as 2017 Toy of the Year finalists in the Action Figure of the Year and Rookie of the Year categories.

 “We are really not a toy company,” said Kerwin in her acceptance speech.  “We’re a mission-based company.  We’ve embedded a secret message in our toys: you are a superhero, and all the superpowers you could ever want or need are already inside of you.  And shared, everyone’s powers grow stronger.” 

IAmElemental’s Series 1/Courage and Series 2/Wisdom female action figures are now available online and in retail stores worldwide.  For more information, visit, call (800) 274-8282, or visit Booth #5207 at the 2017 North American International Toy Fair.


About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!).  Founded in 2013, the company conducted a Kickstarter campaign in 2014 which was fully funded in two days, drawing backers from all 50 states and six continents, and was named by TIME Magazine as one of the “25 Best Inventions of 2014” and “Top 10 Toys of 2014.”   “If you give a girl a different toy, she will tell a different story”; “Play with power”; “It’s character, not characters”; “Shared, everyone’s powers grow stronger”; and “We have Superpowers. Want some?” are trademarks of IAmElemental.  For more information, visit, Twitter: @IAmElementalToy, Facebook: IAmElementalToy, Instagram: IAmElementalToy.

Media Contact: Angelica Carey (917) 691-5334,