PARSIPPANY, NJ, February 2, 2017— Make, spray and WOW at Toy Fair! Aquabeads® will unveil its new Global brand in New York City, a fitting location for this design and creative arts and craft line. Come play in the Aquabeads® world and see everything new from products to licenses to packaging. “Children can create, construct and play with these colorful beads,” said Michael Varda, President/CEO of International Playthings, LLC, “The life size dress on display is made entirely from Aquabeads®.”
The fun of Aquabeads® is its simplicity – just add water and watch the beads magically stick together. Ai Yamagata, artist and Marketing project manager for International Playthings said, “We created play day kits for children as a way to introduce them to the brand. Watching the boys and girls holding their creations and the big smiles on their faces motivate me to come up with new ideas for the future.”
To receive an exclusive one on one preview of the newest products with Varda, please make an appointment to visit our booth. Booth inquiries and scheduling requests can be emailed to pr@intplay.com.
About International Playthings
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. A subsidiary of a global toy company based in Toyko, International Playthings LLC offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters™, Chalktivity™, Earlyears®, Kidoozie™, Game Zone, Imaginetics®, Quercetti®, Smartlab® and Vikingtoys®.
Contact
Larissa Lohman, PR Specialist
The Ballantine Corporation
Email: pr@intplay.com
Phone: 973-305-1500 ext 2213
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