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Larissa Lohman
Public Relations Specialist
Ballantine
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News Releases

International Playthings continues to bring exciting and innovative products to the toy market.
Covering the span of children’s toys from infants to tweens, International Playthings will showcase over 115 new toys, representing 10 brands at the New York International Toy Fair in February. Highlights of the exhibit will be Calico Critters and Aquabeads with exciting new dioramas and licensed products.

International Playthings Announces Fifteen New Calico Critters Playsets

Parsippany, N.J. (February 8, 2016) – International Playthings announces that 15 exciting new products will be added the Calico Critters TM collection this year.  Calico Village continues to expand with new products including an Ice Cream Shop, Secret Island Playhouse, Seaside Cruiser Houseboat and many more from the Seaside Collection! There are also new family sets, a Hot Dog Van and several accessory sets. These super cute critters and their houses are crafted with incredible attention to detail. They inspire children to use their imaginations to create fun stories to build their own world. For more information about Calico Critters and to view images, please visit Calicocritters.com.

About Calico Critters
Calico Critters are timeless, classic toys that delight children and promote wholesome family values. These award-winning miniature creatures and their life-like environments have inspired the imagination and creativity of countless children, while promoting healthy physical and cognitive development through pretend play. Calico Critter families are just like real families, and every mom, dad, sister and brother plays an important role in the Calico Village community. More information on the individual characters, their stories, roles, relationships and environments can be found at www.calicocritters.com. Follow Calico Critters at www.facebook.com/CalicoCritters.


 

International Playthings Inspires Crafts with Eighteen New Aquabeads Playsets and Accessory Sets

Parsippany, N.J. (February 8, 2016) – International Playthings will launch 18 new Aquabeads playsets and accessory sets this year. Using these new kits, children are able to extend their playtime with the Aquabeads Ultimate Design Studio, Beginners Studio, and over 1200 colorful beads inside the Super Refill Set. Aquabeads continues to inspire hours of creative fun using Classic and Jewel Beads, and now welcomes new licensed product – Disney Pixar’s Frozen Fever, Dory and Zootopia. For more information about Aquabeads and to view product images look here: http://www.intplay.com/shop/category/aquabeads/

About Aquabeads
Aquabeads are an innovative line of bead art crafting sets that allow young kids to design one-of-a-kind creations to collect or give as gifts. Aquabeads are small colorful beads that magically stick together with just a simple spray of water. The Aquabeads collection offers a variety of opportunities for creativity with kits that are engaging, easy-to-use, and can be mixed and matched. Designed to stimulate the growing imaginations of young girls, Aquabeads kits are ideal for independent or group play and offer a fun alternative for birthday parties, afterschool play dates, parent-child activities, and more! With no need for messy glue or ironing, Aquabeads provide safe play with easy clean up.



International Playthings Adds Great New Products to Kidoozie® Line

Parsippany, N.J. (February 8, 2016) – International Playthings announces 12 new product additions to its Kidoozie® brand. Kidoozie toys stimulate the imagination and encourage learning through play. The Kidoozie brand is age graded for children 1-8 years old. New this year will be Spinnin’ Gears, a collection of 6 colorful gears that suction onto any smooth surface. There is also the King Size Medieval Castle, made of sturdy material to withstand hours of play. This castle is big enough for several kids to play inside. For more information about Kidoozie and to view product images look here: http://www.intplay.com/shop/category/kidoozie/



International Playthings Adds New Products to Earlyears Infant Line

Parsippany, N.J. (February 8, 2016) – International Playthings announces nine new product additions to its Earlyears® line. Earlyears toys are fun learning toys for Baby’s first year. Each toy is designed to be appealing, entertaining and educational for each critical level of infant development: newborn to 12 months. Earlyears toys help stimulate babies with textures, colors and play patterns appropriate for their level of development. This year we are excited to introduce our Pop-up Puppy Ball Pit. A cozy place for baby to play and explore.



International Playthings Unveils New Game Zone Products

Parsippany, N.J. (February 8, 2016) – International Playthings is proud to introduce two new board/action games and six refreshed card games. The new Crazy Cafe game offers hours of fun while each player tries to remove the tablecloth without any of the objects falling off the table. Help your doggie find his bones and bring them back to his dog house with the new Diggin’ Doggies game. Our time-tested card games are now available in colorful giftable tins. Card games include great favorites, such as Great States, Ballerina and Playball. For more information about Game Zone and to view product images look here: http://www.intplay.com/shop/category/gamezone/


 

International Playthings Announces a new look for Imaginetics Playsets

Parsippany, N.J. (February 8, 2016) – International Playthings announces 15 new playsets for Imaginetics®. Imaginetics playsets, allow young children three and older to learn, play and explore, while having fun with magnets! New playsets boosting exciting artwork allow children to visit the horse stables, go to outer Space, travel back in time to Dino Land, or join a Rock Band. With so many varieties, there is an Imaginetics playset for everyone. For more information about Imaginetics and to view product images look here: http://www.intplay.com/shop/category/imaginetics/



International Playthings Adds Exciting New Products to Quercetti Assortment

Parsippany, N.J. (February 8, 2016) – International Playthings announces 12 new additions to its Quercetti® product line. Quercetti has been proudly manufacturing fun and educational toys in Torino, Italy for over 60 years. From shape sorters and blocks for toddlers, to gliders, and marble runs for older children, the world of Quercetti toys offers many different activity products for all children.  New this year is Quercetti Pixel Art. With Pixel Art creating an astounding work of art with pegs is something both youngsters and adults alike will enjoy. The Pixel Art collection will offer 7 sets, including the Mona Lisa, a Cat and Dog. For more information about Quercetti and to view product images look here: http://www.intplay.com/shop/category/quercetti/



International Plaything Announces SmartLab Toy Assortments

Parsippany, N.J. (February 8, 2016) – International Playthings continues with the SmartLab brand by offering several of their new innovative products that have a S.T.E.A.M focus. The new Bing Bang Bounce Action-Reaction Lab is focused on Physics. This toy teaches about Newtonian physics and game design. The new MotorBlox Robot Lab and Vehicle Lab teaches about gears, torque, traction and vehicle design and has a S.T.E.A.M.  focus in Engineering. For more information about SmartLab and to view product images look here: http://www.intplay.com/shop/category/smartlab/



International Playthings Announces a New Viking Fun Colors Assortment

Parsippany, N.J. (February 8, 2016) –International Playthings announces that an exciting new colorful line of vehicles from Viking Toys.  These Fun Color vehicles boost the same high quality as the primary colored Viking Toys. They are sized just right for little hands and their smooth soft edges are safe for teething toddlers. All Viking products are dishwasher safe and BPA free. There are 19 new Viking items have been added to the assortment. For more information about Viking Toys and to view product images look here: http://www.intplay.com/shop/category/viking/



International Playthings Adds New Products to The Early Learning Centre® Line

Parsippany, N.J. (February 8, 2016) – International Playthings announces three new product additions to its Early Learning Centre® brand including the new Toybox Collection. ELC brings developmental experts and child psychologists together to create innovative toys that children are sure to love!  These quality toys help little ones explore, learn and create. The new Superstar Guitar is the perfect first instrument for kids 3 years and older. Be your own Rock Star! Comes with cool glasses and hands-free mic. For more information about The Early Learning Center and to view product images look here: http://www.intplay.com/shop/category/early-learning-center/