PARSIPPANY, NJ, January 25, 2017— International Playthings, LLC is proud to announce a revolution in children’s outdoor play with the arrival of Chalktivity™. “This is a fun new way to play,” said Georgene Griffin, Senior Manager of Product Development, “By combining activity and art, the brand encourages movement, creativity and outdoor play. It gets kids up and out, off the couch and unplugged from electronics!”
Chalktivity puts a novel spin on traditional outdoor toys like a pogo stick, jump rope and ball by creating sidewalk chalk masterpieces while playing. “The creativity of Chalktivity is addictive,” said Griffin, “Every hop, bounce, jump, stamp or stomp creates a colorful chalk image.” See the fun of Chalktivity for yourself!
“Chalktivity is an amazing new brand that combines creativity and motion, which are imperative for child development,” said Michael Varda, CEO/President of International Playthings, “Try all six products in the demonstration area of our booth.” See firsthand what amazing art can be created and how much fun it is to exercise without realizing you’re exercising!
To receive an exclusive one on one preview of the newest products with Varda, please make an appointment to visit our booth. Booth inquiries and scheduling requests can be emailed to pr@intplay.com.
About International Playthings
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. A subsidiary of a global toy company based in Toyko, International Playthings LLC offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters™, Chalktivity™, Earlyears®, Kidoozie™, Game Zone, Imaginetics®, Quercetti®, Smartlab® and Vikingtoys®.
Contact
Larissa Lohman, PR Specialist
The Ballantine Corporation
Email: pr@intplay.com
Phone: 973-305-1500 ext 2213
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