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75D Lackawanna Avenue
Parsippany, NJ 07054
USA
PR AGENCY CONTACT
Larissa Lohman
Public Relations Specialist
Ballantine
973-305-1500 ext 2213
pr@intplay.com

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News Releases

Calico Critters Invites You to Visit Cloverleaf Corners at Toy Fair

PARSIPPANY, NJ, January 30, 2017— Calico Critters™ is bringing Cloverleaf Corners to life at TIA’s Toy Fair!  Stroll down Main Street and window shop at the life-size Boutique, Brick Oven Bakery and Toy Shop. Don’t forget to stop at the Ticket Booth to receive your invitation to an exclusive viewing of Calico Critters’ new products. “Bringing Main Street to life creates an incredible interactive experience. Calico Critters™ are toys that foster creativity, friendship and traditional play across generations,” said Michael Varda, President/CEO of International Playthings, LLC.

Calico Critters™ are timeless and reinforce traditional values of love, family and nature.  “I grew up playing with Calico Critters™,” said Stacey Bauman, Associate Director of Creative Services at International Playthings, LLC. “They were a huge part of my childhood and created so many priceless memories.  It’s truly a joy to work on the brand as an adult.”

With two new families moving to Cloverleaf Corners in 2017 and a new adventure that will take the critters up, up and away, the play possibilities are endless!  

To receive an exclusive one on one preview of the newest products with Varda, please make an appointment to visit our booth.  Booth inquiries and scheduling requests can be emailed to pr@intplay.com.

About International Playthings

Since its inception in 1967, International Playthings, LLC has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. A subsidiary of a global toy company based in Toyko, International Playthings LLC offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters™, Chalktivity™, Earlyears®, Kidoozie™, Game Zone, Imaginetics®, Quercetti®, Smartlab® and Vikingtoys®.

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For further information: Larissa Lohman, PR Specialist, The Ballantine Corporation, Email: pr@intplay.com, Phone: 973-305-1500 ext 2213