PARSIPPANY, NJ, February 13, 2017-- International Playthings, LLC is rebranding itself and will debut its new name and new company logo at Toy Fair. International Playthings, LLC is now Epoch Everlasting Play, LLC. “Integrating into our parent company’s brand is a huge milestone in our 50-year history. It marks the beginning of a new chapter,” said Michael Varda, President and CEO of Epoch Everlasting Play. “We’re excited for the future.”
Epoch Everlasting Play will host a celebration lunch in their booth on Sunday, February 19th. Mr. Michihiro Maeda, President of Epoch Co., Ltd., will be in attendance for a meet and greet at the event. Leading the global company for more than two decades, Mr. Maeda has a vision for toys that extends beyond childhood. “We want to create the kind of magic that stays all the way to adulthood, so that even adults can feel and remember the beauty of the toy,” said Mr. Maeda. Epoch Everlasting Play prides itself on creating toys that make a difference such as Calico Critters™, Aquabeads® and Whipple.
To receive an exclusive one on one preview of the newest products with Varda, please make an appointment to visit their booth. Booth inquiries and scheduling requests can be emailed to pr@EpochEverlastingPlay.com.
About Epoch Everlasting Play
Since its inception in 1967, Epoch Everlasting Play has excelled in the delivery of award- winning, innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. A subsidiary of Epoch Co., Ltd., a global toy company based in Toyko, Epoch Everlasting Play offers a comprehensive range of proprietary and distributed brands including: Aquabeads®, Calico Critters™, Chalktivity™, Earlyears®, Kidoozie™, Game Zone, Imaginetics®, Quercetti®, Smartlab®, Whipple and Vikingtoys®.
Contact
Larissa Lohman, PR Specialist
The Ballantine Corporation
Email: pr@EpochEverlastingPlay.com
Phone: 973-305-1500 ext 2213
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