SANTA MONICA, Calif., February 16, 2018 – JAKKS Pacific, leading U.S. toymaker (NASDAQ: JAKK), partners with Warner Bros. Consumer Products to bring innovation and interactive play to the toy aisle, allowing kids to bring their favorite Wizarding World stories to life.
This month at New York Toy Fair, JAKKS Pacific and Warner Bros. Consumer Products will reveal new technologically-enhanced Wands in the Harry Potter Wizard Training Wand collection, as well as an assortment of Die-Cast Wands inspired by fan-favorite characters. Additionally, the Wizarding World™ toy line will also include the new Niffler Challenge Game inspired by Fantastic Beasts and Where to Find Them.
With 11 different spells to learn and master, kids can now train like a wizard with the Harry Potter Wizard Training Wands. Using active motion sensors, these wands track movement throughout five different modes of play, allowing for endless spell casting alone or with friends. The Wizard Training wands assortment includes Harry Potter’s Wand, Albus Dumbledore’s Wand, and Lord Voledemort’s Wand; each sold separately for $24.99.
Kids can also collect die-cast replica wands from some of their favorite Harry Potter characters. With a variety of 12 different styles, for only $4.99 kids can master the wizardry of Ron Weasley, Hermione Granger, Harry Potter himself, and many more. Each wand stands 4-inches high and includes a special stand for display purposes. And in the spirit of Wizarding World magic, each wand is sold in a blind mystery box allowing the wand to choose its wizard!
JAKKS Pacific also introduces the Niffler Challenge Game, inspired by Fantastic Beasts and Where to Find Them. This two-player game allows each player to load up the Niffler with jewelry and coins until they spill onto the cases; the first player to spill the contents wins. For the first time the adorable, mischievous Niffler has its own game. The game includes one Niffler on a rocking base, two wands, 64 coins and necklace pieces – available for $19.99 this Fall.
“We’re thrilled to partner with Jakks Pacific to bring innovative technology and interactive play to the toy aisle and fans of the Wizarding World,” said Julian Montoya, Senior Vice President, Global Toys for WBCP. “This new collection of interactive wands, along with the fun collectible wands and Niffler game, will excite Harry Potter and Fantastic Beasts fans and inspire creative storytelling to extend their favorite moments from the books and films.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)
FANTASTIC BEASTS AND WHERE TO FIND THEM characters, names and related indicia are © & TM Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s18)
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2018 JAKKS Pacific, Inc. All rights reserved
Media Contact:
JAKKS Pacific
Rachel Griffin
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