LOS ANGELES — February 5, 2018 — The snuggle is real! Kellytoy will debut more than 50 new styles of its charming, award-winning and collectible Squishmallows “squad” (www.squishmallows.com) at Toy Fair 2018, held February 17-20, 2018 (booth #785). A best-selling toy of 2017, the Squishmallows line will expand this year to include baby, seasonal and two new sizes. The Washington Post named Squishmallows a 2017 top toy for its holiday gift guide while scores of bloggers, influencers and YouTubers around the nation are raving about “the softest plush animal ever felt.” One mom warned her followers: “Run, fly, jump, skip, speed — whatever — get yourself a Squishmallow ASAP.”
Squishy and super soft, Squishmallows are perfect for kids, tweens, collectors and toy lovers of all ages. Plush toys are proven sellers and a snuggly option to high tech toys. “Plush toys also offer security and companionship and make a great gift anytime of year,” says Kellytoy CEO Jonathan Kelly. According to the NPD Group’s retail tracking service, plush sales are steadily increasing in the U.S., growing 12 percent year-to-date (through August 2017). Since its fall 2017 debut, Squishmallows have received kudos from kids of all ages as well as numerous awards including the National Parenting Product Award (NAPPA) and Parents’ Choice Award for Fun Stuff.
“Retailers can barely keep Squishmallows on their shelves,” says Kelly. “The Squishmallows squad of collectible characters are like no other plush toys. Squishy and comforting, they are great couch pals, pillows, bedtime buddies and travel companions — they’ll go anywhere. And, the loveable, super soft squad members are friends in times of need, helping to relieve stress and anxiety.”
Popping with personality, the Squishmallows line currently includes pink and blue penguins, purple and grey owls, blue and purple unicorns, blue and green llamas, a cat, orange fox, frog, hedgehog, monkey, pig, cow, panda bear, sloth and puppy. Each character has a unique background story detailed on its hangtag. Sam is a brown puppy who loves to run fast and wants to be a racecar driver when he grows up. And Astrid, the purple unicorn, loves to read and hang out with her friends.
The line originally launched with four different sizes: clip-ons (3.5”), small (8”), medium (13”) and large (16”) sizes with a suggested retail price of $2.99, $6.99, $12.99 and $19.99, respectively. Two new sizes, 5” and 20” ($4.99 and $29.99 respectively), along with several seasonal styles including Valentine’s, Easter, fall, Halloween and Christmas will launch this year. Kellytoy also plans to introduce a new baby line in 2018.
Made for crazy, cuddly fun, the unique line is made of super soft marshmallow-like texture and polyester. Caring for Squishmallows is easy; give them lots of love, wash in warm water and tumble-dry on medium heat.
Customers who sign up for the email list at www.squishmallows.com are the first to know about new products and get an exclusive opportunity to win prizes.
Squishmallows are available at national retail chains, gift shops and online at squishmallows.com. For more information, visit squishmallows.com. Join the squad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube.
About Kellytoy
Kellytoy manufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises. www.kellytoy.com
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Media Contact: Dan Grody | Tellem Grody PR | 310-313-3444 | dan@tellemgrodypr.com
