NEW YORK, NORTH AMERICAN INTERNATIONAL TOY FAIR (February 16, 2017) – LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains, LEGO® DC Super Hero Girls building sets call on children’s creativity and imagination to recreate the property’s action-packed, school-based storyline. In addition to the three building sets made available in the United States, Canada and Mexico in November 2016, the company introduces three mission-based building sets that are now available, with four more launching in August 2017.
“We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the strong characters, provides hours of creative building and role play fun.”
In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero. Centered around the most renowned DC Super Heroes and Super-Villains as they learn to develop and harness their super powers at Super Hero High, the LEGO DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in LEGO form including: Wonder Woman™, Batgirl™, Supergirl™, Harley Quinn™, Poison Ivy™, Bumblebee™, Flash™, Eclipso™, Lena Luther™, Lashina™ and Mad Harriet™.
“Together with our long-standing partners at the LEGO Group, we’re excited to bring DC Super Hero Girls to life in LEGO form,” said Julian Montoya, Vice President of Global Toys for Warner Bros. Consumer Products. “Capturing these strong, brave and powerful characters and empowering storylines, children around the world can now work on their super building powers as they play and rebuild together with their favorite DC Super Hero characters.”
LEGO DC Super Hero Girls building sets now available include: Lashina™ Tank ($14.99), Bumblebee™ Helicopter ($14.99), Wonder Woman™ Dorm Room ($19.99), Batgirl™ Batjet ($24.99), Harley Quinn™ to the Rescue ($29.99), Super Hero High School ($79.99).
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About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, the Minifigure, and the brick and knob configuration are trademarks of the LEGO Group. © 2017 the LEGO Group.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
DC Universe and all related characters are elements or trademarks of and © 2017 DC Comics. (s15)