NEW YORK, NORTH AMERICAN INTERNATIONAL TOY FAIR (February 16, 2019) – Following the nationwide premiere of “The LEGO® Movie 2: The Second Part,” LEGO Systems, Inc. unveils hundreds of building sets across its compatible system of play. New LEGO sets are displayed in booth #1335 in Hall 3B of the Jacob K. Javits Convention Center from February 16-19.
The limitless versatility and creativity of the LEGO brick is at the center of new building sets that deliver something for builders of all ages and interests – from super heroes and space to animals, princesses and technology – while also leveraging today’s hottest play trends – STEM/STEAM learning, collectibles, fluid play, unboxing, entertainment, throwback toys and toys that unite the entire family in play, which according to the company’s Play Well Report*, has tangible positive benefits.
“To capitalize on the momentum we’ve achieved in the U.S., we’re introducing a collection of new construction toys that build on the trends we’ve seen in the last 12 months, namely, a strong balance of core LEGO offerings and licensed properties that work equally hard to reach the needs of today’s kids,” said Skip Kodak, senior vice president, LEGO Americas. “We’re taking cues from kids’ global passion points and emerging trends in the industry to maintain relevance, while also investing in new technologies that further enhance and change the way kids learn through play.”
First Half 2019 LEGO Product Highlights
Preschool Building: young builders get an array of new sets designed to foster learning through play.
Perennial preschool themes come to life in the new Fire Station, and My First Tow Truck, My First Car Collection and My First Puzzle foster developmental skills and quality parent-child play interaction. A slew of hot properties spark imagination, including “The LEGO Movie 2,” Pixar Animation Studios Toy Story 4, Disney Junior Mickey & Minnie, and MARVEL™ Spider-Man™.
Junior Building: new 4+ branding for LEGO Juniors, designed to help builders as young as four years old transition from DUPLO bricks to classic LEGO building, with a mix of modular elements such as solid walls or archways, is now folded into different themes, including LEGO CITY, LEGO Friends, Pixar Animation Studios Toy Story 4, Disney Princess™, DC Universe Batman™ and MARVEL™ Spider-Man™ to aid shoppers in selecting an age appropriate LEGO experience for their children.
Creative Building: LEGO Classic sets such as Bricks and Ideas and Basic Brick Set offer instructionless building and open-ended creative play. LEGO CREATOR 3-in-1 models build and rebuild into creatures, structures and vehicles, such as Deep Sea Creatures and Futuristic Flyer. Advanced builders enjoy the challenge of new LEGO Technic® 2-in-1 replica models that foster STEM skills such as Power Boat and Remote-Controlled Stunt Racer.
Themed Building: LEGO CITY introduces Sky Police – featuring a new parachuting minifigure action toy – and Fire, and adds to Town and Great Vehicles themes. LEGO Friends, following the adventures of five girls exploring their passions in Heartlake City, introduces new sets such as Emma’s Mobile Vet, Stephanie’s Buggy Trailer, and Mia’s House, plus new buildable Heart Boxes that double as storage solutions. LEGO NINJAGO® novelties are loaded with details, features and functions, such as new Spinjitzu Spinners that enable personalization and social play as builders design their own challenges and compete against friends in action-packed battles. New LEGO Speed Champions sets create brick-based replicas of the world’s hottest cars, such as Chevrolet Camaro ZL1 Race Car and McLaren Senna.
Film- and Property-Inspired Building: inspired by the number-one movie in America, “The LEGO Movie
2”, are 22 building sets that feature minifigures and minidolls in scenes from the big screen such as
Emmet’s Dream House/Rescue Rocket, Sweet Mayhem’s Systar Starship, Queen Watevra’s Build Whatever Box!, and The Rexcelsior! Four new LEGO Jurassic World™ sets will launch, based on the recently announced original LEGO content series airing later this year. Two new LEGO BATMAN™ sets debut, including Batsub™ and the Underwater Crash.
Collectible Building: one-of-a-kind LEGO Minifigures launch in three new series of mystery bags, each including one figure, starting with 20 new characters from “The LEGO Movie 2.” The LEGO Ideas platform, where trending fan designs can become official LEGO sets, yields exciting new sets to be announced over the weekend. LEGO Architecture celebrates iconic buildings and landmarks with four new sets, two of which expand the Skylines series – San Francisco and Paris. LEGO Exclusives, such as Welcome to Apocalypseburg!, based on “The LEGO Movie 2,” offer builders 16+ a challenging and detailed build and are available at shop.LEGO.com and LEGO Stores nationwide.
Gaming-Inspired Building: based on the internationally acclaimed team-based action game, six new LEGO Overwatch sets, including D.Va & Reinhardt and Tracer vs. Widowmaker, bring some of the most popular heroes, vehicles and scenes to brick and minifigure form. In the 10th year of the popular Minecraft™ game, LEGO Minecraft returns with sets that recreate the virtual creativity of the game in physical form, including new buildable figures like Steve BigFig with Parrot.
Disney Company x LEGO Group: five Pixar Animation Studios Toy Story 4 LEGO brand sets will bring the upcoming movie fun to playrooms in May. Six new LEGO sets featurning Disney include Disney Princess™ favorites such as Cinderella, Rapunzel and Jasmine, plus a commemorative Royal Celebration set that commemorates three princess anniversaries – Aurora’s 60th, Ariel’s 30th and Tiana’s 10th in one box. Twenty-four LEGO sets featuring Star Wars will be added to the popular franchise based on characters and scenes from across the Star Wars films and animated series, including Rebel A-wing Starfighter and TIE Fighter™ Attack. Five commemorative sets redesign the most popular Star Wars models from the last 20 years, featuring with retro packaging and copies of the original minifigures, including: Snowspeeder™, Clone Scout Walker™, Anakin’s Podracer™, Imperial Dropship™, and Slave 1™. Four new LEGO sets featuring Spider-Man based on MARVEL comics and films are available, and a new LEGO set featuring MARVEL Avengers Captain Marvel and the Skrull Attack launches.
Fluid Play: newly announced LEGO® Hidden Side™, an augmented reality (AR)-enhanced LEGO play theme where kids must turn a haunted world back to normal is the only play experience available today that seamlessly integrates AR with physical construction to reveal a hidden world of mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun. The new LEGO Movie Maker encourages kids and families to direct their very own brick-built films or recreate scenes from the company’s latest box office hit thanks to a companion app that features film capture, editing, special effects and playback options.
Items launching in the second half of the year will be announced at a later date.
*The benefits of play according to the LEGO Group’s Play Well Report:
Parents believe that playtime helps kids:
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About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
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