Now in its 37^th year, Licensing Expo (www.licensingexpo.com) is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA).