Little Kids® Inc. was founded in 1989 by toy industry leader and former Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, sports, novelty and activity toys that promote thoughtful and creative play. Little Kids brands include Fubbles®, and No-Spill® Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler® toy. Other Little Kids brands include Wicked Big Sports, and Junk Ball® Sports. Little Kids' licensed toy portfolio includes Nickelodeon™, Sesame Street®, Jelly Belly® bubble toys and PEEPS®, bubble and novelty toys.