West Hartford, CT, February 17, 2018 – Toy Fair, Javits 6838 -- Do you ever put your phone down? Do your kids? Start a Madd Capp Puzzle, and unplug to reconnect!
In December, O: The Oprah Magazine called Madd Capp Puzzles "a good low-tech way to hang out," saying they're "good for parents and kids." Four of the puzzles (I AM Tiger, I AM Elephant, I AM Panda, and I AM Horse) were selected for "Oprah's Favorite Things" 2017. Dramatic, poster size "animal head-shaped" jigsaws, Madd Capp Puzzles have 550 to 700 pieces and are suitable for ages 10 and up. There are 13 titles in the line, including two new ones available for spring 2018: I AM Owl and I AM Bison. (SRP: $19.99-$24.99)
For the little ones, Madd Capp offers a new product extension for ages 5 and up: Madd Capp Puzzles Jr. Large and impressive "animal-shaped" jigsaws, the 100-piece puzzles feature cute young creatures in their natural surroundings: I AM LIL' Fox in the meadow, I AM LIL' Bear in the woods, I AM LIL' Giraffe on the open plain. The Jr. line has ten puzzles in all, including seven new titles coming this spring: I AM LIL' Flamingo, I AM LIL' Sloth, I AM LIL' Penguin, I AM LIL' Red Panda, I AM LIL' Dolphin, I AM LIL' Sea Turtle and I AM LIL' Polar Bear. (SRP: $17.99)
Madd Capp Puzzles are known for their bold shapes and artistic design. Big and beautiful, the attention to detail is unparalleled. The packaging is as eye-catching as it is retailer-friendly (puzzles can be displayed vertically, horizontally, or flat, depending on space and preference). Instructions are available in three languages (English, French, and Spanish), and the puzzle pieces use compelling animal photography mounted on premium quality chipboard.
Unlike most jigsaw puzzles that use a random cut, Madd Capp Puzzles are cut in a ribbon style (rows), so some puzzle pieces are identical in shape. The color and the image distinguish one piece from another. To further the challenge, Madd Capp Puzzles are die-cut, making the borders unique — a dramatic head-shape for the older puzzle audience, and full animal-shape for the Jr. puzzler. Most people start a jigsaw puzzle with the pieces on the edge and work their way in. Not so with Madd Capp Puzzles. There are no corners or obvious borders, so folks typically start with the eyes and work their way out. While that may make it a little tougher, focusing on the eyes helps create a connection with the animal, as do the fun facts included with each puzzle.
When it comes right down to it, connection — whether to the animal on the puzzle or the person putting it together with you — is what Madd Capp Puzzles are all about. They're collaborative and cross-generational. They can be worked in solitude or with family and friends, from start to finish in one sitting, or by adding one piece today and another tomorrow. No rush, no deadline, just good fun for everyone. So go ahead, put down the phone and pick up a puzzle. Madd Capp Puzzles are calling you!
Madd Capp manufactures die cut jigsaw puzzles and unique board and card games for children and adults. Products are available at retailers nationwide, including Barnes & Noble, Go! Games Stores, Hallmark, San Diego Zoo, Cabela's, Learning Express, Amazon, and Smithsonian Museum Stores.
###