News Releases

The Downhill Duo Set, a 2023 Preschool Toy of the Year Finalist, Puts Kids in the Driver’s Seat 

NEW YORK - September 28, 2023 - America’s #1 Magnetic Building Sets Brand¹ is on the move! MAGNA-TILES® will showcase their award-winning portfolio of toys at the 2023 American International Toy Fair, taking place September 30 through October 3, 2023, in New York City. Rolling into Toy Fair with their new In Motion Collection, MAGNA-TILES will feature the Downhill Duo set, with the first-ever, fully-magnetic Figures, Dashers, Ramps and Roads.

MAGNA-TILES sets inspire young minds and help kids develop skills they’ll use in everyday life. Invented by an educator for educators, the MAGNA-TILES brand was born in the classroom in 1997. From these humble beginnings, MAGNA-TILES has grown to become America’s #1 Magnetic Building Sets Brand¹, and an essential tool for every child’s growing mind.

“Our team at MAGNA-TILES is thrilled to showcase our new line of construction toys at Toy Fair, sure to inspire building and playtime for kids, families and educators,” said Michael Valenta, President at MAGNA-TILES. “We are a passionate and purpose-driven team, working to redefine Meaningful Play experiences and push magnetic construction forward. And the success of the new Downhill Duo set proves we’re on a roll!”

MAGNA-TILES, exhibiting at Toy Fair Booth #6445, invites attendees to discover their industry-leading line of magnetic building toys, including their new In Motion Collection:

MAGNA-TILES® Downhill Duo 40-Piece Set

MSRP $69.99 | Ages 3+ | Available now at Target, MAGNA-TILES, The Good Toy Group and your local neighborhood toy store

• Buckle up and imagine the adventurous possibilities with the first-ever, fully-magnetic Figures, Dashers, Ramps and Roads.
• Versatile pieces create multiple building options. Young racers can build a large mega-ramp, set up a side-by-side downhill duo race or create rolling hills to cruise along.
• New magnetic Figures add a fresh level of imaginative play. Figures include magnets in the arms, feet and head to interact with existing MAGNA-TILES pieces.
• Patented, kid-powered Dashers are specially designed to ride along the Ramps and Roads for frustration-free play. Wheels ride on the outside of tiles with built-in speed regulation.
• All pieces are compatible with all other MAGNA-TILES sets, including fan-favorites like the Builder 32-Piece set and Metropolis 110-Piece set.

MAGNA-TILES® Dashers 6-Piece Set

MSRP $29.99 | Ages 3+ | Available now at Target, MAGNA-TILES, Amazon, The Good Toy Group and your local neighborhood toy store

• The patented, kid-powered Dashers are designed to ride  along the outside of our classic Squares, as well as our new Ramps and Roads.
• Features the first-ever, fully-magnetic Figures, only from MAGNA-TILES! Figures include magnets in the arms, feet and head to interact with your existing MAGNA-TILES pieces.
• Introduce Figures to your growing MAGNA-TILES world and experience exciting, new imaginative play possibilities!
• Wheels on Vehicles ride on the outside of tiles and a small brake on the bottom regulates speed, for frustration-free play.
• Dashers set includes 3 Figures and 3 Vehicles in Red, Blue and Purple.

MAGNA-TILES® XTRAS: Roads 12-Piece Set

MSRP $29.99 | Ages 3+ | Available now at MAGNA-TILES, Amazon, Target.com,The Good Toy Group and your local neighborhood toy store

• The new MAGNA-TILES XTRAS Roads 12-Piece Set allows little ones to create countless road configurations for their favorite toys and vehicles.
• Magnetic Roads are compatible with all MAGNA-TILES pieces and easily connect and reconnect for multiple building options.
• Includes all the pieces you need to complete a perfect circle (8 Curves) or an oval racetrack (8 Curves + 4 Squares).

MAGNA-TILES sets can be found in thousands of national and independent  retail stores across the world and at MAGNA-TILES.com. Visit MAGNA-TILES.com and follow @magnatiles today for more information.

To make an appointment at Toy Fair, please reach out to PlayWise Partners: magnatiles@playwisepartners.com

About MAGNA-TILES

MAGNA-TILES® is the original magnetic construction brand, born in the classroom in 1997.  Invented by an educator, for educators, from these humble beginnings, MAGNA-TILES has grown to become America’s #1 Magnetic Building Sets brand (Source: Circana/Retail Tracking Service/JAN-DEC 2022/USD) and an essential tool for every child’s growing mind. 

Through word of mouth and hands-on experience, MAGNA-TILES sets steadily found their way into neighborhood toy stores, at the urging of families who were seeking ways to bring education, enrichment and Meaningful Play to their home.

Today, while MAGNA-TILES sets are now a staple in millions of homes and classrooms across 70+ countries, our work is never complete… because the MAGNA-TILES brand is fueled by a child’s endless imagination. Visit MAGNA-TILES.com and follow @magnatiles for more information.

¹Source: Circana/Retail Tracking Service/JAN-DEC 2022/USD

PR Contacts:
Rachel Griffin + Sheena Stephens
magnatiles@playwisepartners.com