Maxx Marketing is a full-service, global licensing and merchandise solutions provider. As an industry leader with specialized skills in monetizing IP and extending entertainment properties through thoughtful, innovative and authentic products, Maxx delivers the highest value return for some of the world’s most recognizable brands. With an award-winning global toy brand, YuMe Toys, the company has gained strong momentum in North America, Europe and Asia. The YuMe brand designates the highest quality soft and plastic toys featuring Warner Bros. Consumer Products most popular entertainment brands including J.K. Rowling’s Wizarding World, DC Universe, Scooby Doo, Horror and more.