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Industry leader continues to prove that innovation is key at New York Toy Fair 2019

MEDIA RELEASE, Los Angeles, 12 February 2019:  Top toy company and global leader in innovation Moose Toys will introduce their much anticipated 2019 toy range at the North American International Toy Fair this week in New York City. 

Key highlights include the introduction of a new preschool range - Kindi Kids, the fifth anniversary of global phenomenon Shopkins and launch of the first ever licensed Shopkins mini-packs - Real Littles. In addition Moose will showcase the expansion of the award winning Scruff-a-Luvs line and exciting new additions to the evergreen Little Live Pets portfolio. 

2018 was a record-setting year for Moose which saw more category dominations, unit sales, and product awards ever before. And, in what is sure to be a fantastic start to 2019, Moose has been nominated for five coveted Toy of the Year Awards with top brands Pikmi Pops, Little Live, Really Rad Robots, Disney Doorables and Treasure X all securing recognition within their respective categories.

“This year we have continued to diversify our portfolio, and at Toy Fair we are showcasing some incredible new products, in new categories,” Ronnie Frankowski, CMO at Moose Toys. 

“Creativity is in our team’s DNA and we have worked hard over the last twelve months to develop concepts and products that are market leading. In addition, we have some amazing new brand extensions celebrating fan favorites such as Little Live and Pikmi that we know our fans and partners are going to love.”

Pikmi Pops has continued to dominate the plush category and this season will see new iterations with the launch of DoughMi. Little Live has cemented itself as a standout brand with the introduction of Scruff-aLuvs which topped all major holiday toy lists in 2018, resulting in full retail sell-through. In 2019, the Scruffa-Luvs line is expanding to include an electronic version which will make its debut at Toy Fair!

And finally, as Moose continues to expand into new aisles, Toy Fair 2019 will premiere their entrance into the preschool category with the launch of – Kindi Kids. Kindi Kids is the only brand that joins young girls on their kindergarten journey; each adorable doll includes glittering eyes, colorful hair, interactive accessories and fun features!

For more information about Moose Toys, and its entire 2019 collection, please visit 


Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. 

The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.

For further information: Eva Daly / / +61402 578 956