Los Angeles, Calif. – February 12, 2016 – Moose Toys, one of the top toy companies in the U.S., is debuting exciting additions to its current hit brands, Shopkins and Little Live Pets, as well as introducing all-new product lines, including Betty Spaghetty, Hyper Toss and SelfieMic™, at the North American International Toy Fair in New York City on February 13-16, 2016.
Shopkins continues to delight and capture the attention of kids globally, as it claimed the spot of the top-selling toy in the U.S. in 2015 with its 12-Pack, according to The NPD Group Inc. / Retail Tracking Service. With the launch of Season 4, Shopkins adds 140 new characters in all-new categories, including Party Time, Garden, Homewares and the adorable Petkins. Shopkins also becomes a little sweeter this spring with the Sweet Spot Playset, where Shopkins can take a fun ride through a gumball machine. The popular Shoppies doll segment also grows with the addition of Peppa-Mint. Moose Toys continues to lead the collectibles space with the launch of two new collectible lines this summer.
“We were thrilled to see the success of Shopkins and Little Live Pets last year,” said Paul Solomon, Co-CEO of Moose Toys. “Looking forward, we are so excited to bring even more smiles this year with the expansion of fan-favorite brands, as well as introducing some new innovation to the toy aisles in new categories!”
Enter the star of Toy Fair - SelfieMic™. With this innovative take on the selfie stick, kids can create their own music videos and become a pop star right from their own home. Created by UK-based Worlds Apart, the product features a selfie stick with an attached karaoke microphone, ear piece and music app. Aspiring pop idols stream their own voice or lip sync to their favorite songs to create music videos.
This year, Moose Toys is challenging fans to be active and test out their hand-eye coordination with Hyper Toss, a fast-moving, high-energy electronic game where kids listen to prompts that direct them to toss the Hyper Toss ball from cup to cup within the unit.
Finally, Moose is injecting a unique twist on a nostalgic favorite. Betty Spaghetty is making a comeback and is more fun than ever before! Using their imagination, kids mix and match Betty Spaghetty and her friends’ outfits and hair to create a personalized doll that is completely unique.
To see the expanded line from Moose Toys, media can book an appointment at Moose Toys’ booth at Toy Fair by contacting moose@mww.com. Located at booth #1657 at the Javitz Convention Center, Moose Toys will have exciting new 2016 products on display, which include:
SelfieMic™
Combining the love of Selfies with the popular past time of singing karaoke, the Selfie Mic™ allows kids to become a pop star and create their own music videos right from their Smartphone. Created by UK-based Worlds Apart, the product features a selfie stick with a working karaoke microphone, ear piece and music app. Kids can record their own voice or lip sync to over three million songs, creating music videos which they can share with their friends – no camera crew required! Voice and video effects make you sound and look like a star.
Availability: Fall 2016
Ages: 8 and up
MSRP: $24.99
Hyper Toss
Hyper Toss is the ultimate toy for fast, fun interactive play that really gets kids moving! Kids will love trying to beat their scores by catching the ball quickly in one of the three colored cups – all by following audio instructions. With four game modes to choose from, Hyper Toss is the new addictive, fast-paced game for active kids.
Availability: Summer 2016
Ages: 6 years and up
MSRP: $19.99
Betty Spaghetty Deluxe Mix “n” Match Pack
She’s back and ready to party! With this Deluxe Mix 'N' Match party pack, Betty Spaghetty has every type of party covered. She's one cool cat at the fancy dress party. She is stepping out in style at the Formal Party and she is ready to dance the night away in her dance party outfit! Kids can mix and match outfits to make new looks and styles. The set also includes plenty of hair and accessories to style up!
Availability: Fall 2016
Ages: 5 years and up
MSRP: $29.99
Shopkins S4 Sweet Spot Playset
Welcome to the sweetest store in Shopville! Kids can send their Shopkins on a sweet ride down the gumball machine. Shopkins can take a roll in the candy cart or stick around on the lollipop stand. There are so many sweet ways to display at the Sweet Spot! Includes two Exclusive Candy Bags and two Exclusive Shopkins.
Availability: Spring 2016
Ages: 4 years and up
MSRP: $19.99
Little Live Pets S2 Lil’ Turtle Tank
The Little Live Pet Turtle Tank is the perfect place for the Little Live Pet Turtles to walk around and then dive into the water for a swim. Kids will love watching them move about just like a real turtle! The new Turtle Tank comes with the exclusive wild animal print turtle. Starry the Magical Turtle loves to swim under the light of the moon with the galaxy reflecting on his shiny shell! He may be slow on land but he speeds through the water like a comet shooting across the universe. Perfect for bath tub play and the pool come summer.
Availability: Spring 2016
Ages: 5 years and up
MSRP: $24.99
Little Live Pets Mom and Baby Duck
We sing, eat and love to speak! Little Live Pets Mom and Baby Duck are the quacking, cute pair who love to share. Kids will love joining these feathered friends as they sing and play the day away! These adorable new duck families are very interactive, singing and talking to each other. The mother duck even teaches baby duck how to sing! The closer they are, the happier they become! Kids can help the mother duck feed and nurture her baby! There are three duck families to collect.
Availability: Spring 2016
Ages: 5 years and up
MSRP: $19.99
Little Live Pets S4 Bird Cage
This Spring, Little Live Pets Birds will come in all-new designs and colors. Little Live Pets Birds love swinging and tweeting in their very own bird cage! Little Live Pets Birds are very interactive, responding to kids’ touch, singing, and tweeting their own special songs. The more kids play with their bird, the happier it becomes! Little Live Pets Birds can even talk back to kids. As it records their voice, the sweet bird will respond and talk back to them. The Bird Cage has a handle, so it’s very easy to take it on-the-go.
Availability: Spring 2016
Ages: 5 years and up
MSRP: $19.99
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl’s collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced new brands, including Qixels, the first “craftstruction” activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls’ Toy of the Year by the Toy Industry Association. Visit www.moosetoys.com for more information.
Source: The NPD Group/Retail Tracking Service/U.S. Toys/Dollars Annual 2015
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