HALIFAX, Nova Scotia. January 29, 2019 -- Soft’n Slo Squishies™ from ORB™, one of the fastest growing toy and collectible companies in the world, was awarded a UK Toy and Supplier of the Year Award for Craze of the Year at the Toy Industry Awards presented by the British Toy and Hobby Association (BTHA) and the Toy Retailers Association on January 22, 2019. Judged by a panel of nationwide industry experts from BTHA membership, the BTHA Council and the toy industry press, the Toy Industry Awards recognize exceptional players within the independent, specialist multiple, grocer, department store and online retail channels.
"We are ecstatic to receive this award and have Soft’n Slo Squishies™ recognized on an international level,” said Steve Kay, ORB™’s CEO and Founder. “The community of fans that has grown and rallied behind the brand is something beyond our wildest dreams. We couldn't have done it without their love and support of our squishys."
This is the first international award for ORB™ and Soft’n Slo Squishies™ which comes only days after two of the brand's collectibles were featured in Ariana Grande's new music video for "7 rings". ORB™ heads to Toy Fair New York next month, from February 16-19, where they will showcase the latest from Soft'n Slo Squishies™ and ORB™’s more than 21 brands.
ORB™ is recognized as the fastest growing toy and collectibles company in the world; shipping high-volume, trending collectibles, crafts, compounds and breakthrough art materials. ORB™ is best known for its buzzworthy brands including ORB Soft’n Slo Squishies™, Bubbleezz™, OrbSlimy™ and ORB Slimi Café™. ORB™ was founded nearly 30 years ago, by CEO Steve Kay, with the Celestial Orb, a transforming, hand-held wire widget and has grown into a company with more than 21 brands.