NEW YORK NY, February 16, 2018 – To celebrate the first birthday of Bendy and the Ink Machine and kick off The New York Toy Fair, TheMeatly Games™ and PhatMojo® have announced the launch of the game’s toy line. The all-new assortment includes action figures, plush, cosplay, collectibles, and more. Toys will be available at retailers this spring. Additionally, the groups will soon announce new agreements with several new hardlines and softlines licensees.
First released in February 2017, Bendy and the Ink Machine is a first-person puzzle, action, horror video game developed by TheMeatly Games. With 3 of its 5 chapters released last year, the game has big plans for 2018. Chapters 4 and 5 will be released, and the game will see its console debut across all major platforms later this year. Also, Bendy fans on-the-go will be able to access the brand-new mobile game, Bendy™ in Nightmare Run.
Millions of YouTube videos combined with billions of views have helped propel Bendy into a viral hit. With strong community support and a completely unique style, fans had early access to product via Hot Topic’s exclusive collectible and apparel offering last year. As products flew off shelves, PhatMojo worked to build a line worthy of the game’s popularity.
To sum it up, PhatMojo CEO, Shawn McCarthy, put it simply, “Dreams come true.”
For more information on PhatMojo, please visit www.phatmojo.com.
For more information on Bendy and the Ink Machine, please visit https://www.bendyandtheinkmachine.com
For more information on TheMeatly Games, please visit https://www.bendyandtheinkmachine.com/presskit
About PhatMojo, Inc.
Based in Los Angeles, PhatMojo is a global product development company, focused on innovative design and fun. As the tastemakers in pop-culture merchandising, PhatMojo® is obsessed with creating and bringing to market products that connect with fan communities.
About TheMeatly Games, Ltd.
TheMeatly Games, Ltd. is known for their unique and atmospheric gaming experiences. Through the use of inventive original characters and innovative storytelling, they craft games for gamers both old and new. Pairing dark themes with humorous twists, every game is an adventure.
Contact: Bill Graham
PH: 917.204.3528
bill@phatmojo.com