News Releases

Carlsbad, CA (January 2017) –CJ Products, the creator of the iconic Pillow Pets brand continues to create innovative plush products that have made them a family favorite for over a decade.  This popular dual-function stuffed animal by day, pillow by night toy delivers even more fun in 2017.  Pillow Pets continue to be a must-have with parents because of its original new products like Sweet Scented Pets and the ability to adapt television’s top preschool properties and engaging hit family movies into stuffed animals kids love.

“Creating a new category in plush was not our intention but what an amazing niche we have filled for parents and kids, “said Jennifer Telfer, CEO of Pillow Pets.  “Parents recognize the high quality of the Pillow Pets and love the themed characters and that they are ideal for imaginative play, travel, television time and bed time. We always look to not only create our own trends, like with Sweet Scented Pets, but also to make sure we introduce popular characters from top licenses.”

Parents and kids will be delighted to find fun new Pillow Pets and Dream Lites on their retail adventures this year:

• Sweet Scented Pets – Bubble Gum Piggy, Blueberry Muffin Bear, and Strawberry Milkshake Cow.
• Paw Patrol – Rubble joins Nickelodeon’s other rescue pups as a Pillow Pet and Dream Lite.
• Shimmer and Shine – the adorable genies from Nickelodeon’s Shimmer and Shine along with their loyal pets Tala and Nahal Dream Lites.
• Cars 3 – Roars to the starting line with Disney’s Jackson Storm, Tow Mater and Lightning McQueen.
• Animal Jam – Over 60 million kids play this online game and now they can bring their favorite characters home.
• Smiley Faces – Play it cool with Sunglass Face, show your love with Hearts Face, get cheeky with Stinky Face or just grin with Smiley Face.

Pillow Pet Dream Lites, the night light with character, are amazing night lights that instantly turn a room into a starry sky with a press of a button.  Soothing lights create a magical and tranquil environment that helps kids ease into a restful sleep. A built in timer shuts the Dream Lite off after 20 minutes. All Dream Lites come with 4 light options, steady blue, amber, or green and all three colors that transition every 4 seconds in a continuous loop. 

About Pillow Pets

Since 2003, CJ Products, the company behind the iconic Pillow Pets® brand of on fulfilling its mission by providing unique, functional plush items and accessories with excellent customer service, strategic licensing partnerships, and products held to the highest standards of quality and innovation. The well-known folding stuffed animal is just one part of the Pillow Pets family of products which also includes Sweet Scented Pets, Dream Lites and Jumboz. Pillow Pets continues to win accolades including the coveted Toy Insider Top Summer Toy and Top Holiday Toy 2016, National Parenting Product Award (NAPPA), iParenting Media Excellent Product Award, the Mr. Dad Seal of Approval, and Dr. Toy Best Vacation Products. For more information, visit www.pillowpets.com.