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Heidi Niehart
Director, Marketing and Public Relations
(619) 249-3868
Heidi@mypillowpets.com

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Family Reach Introduces its First Pillow Pets Toy Ambassador
New initiative gives child fighting cancer an opportunity to be a 2017 spokesperson for Pillow Pets, including an appearance at Toy Fair, new product reviews, unboxings and more. Saturday, February 18,Toy Fair Booth #113, 11:00 a.m.

San Diego, CA February 1, 2017 – CJ Products, Inc., the manufacturers of Pillow Pets iconic folding plush stuffed animals, today announced a new initiative to support its long-time charity partner Family Reach with the introduction of the Pillow Pets Toy Ambassador program. The new 2017 Pillow Pets Toy Ambassador, Rachel, a six year old battling a brain tumor, will be introduced at Toy Fair 2017, and will spend the year reviewing new products and participating in surprise unboxings. At the end of the year, she will provide a donation of Pillow Pets to the hospital of her choice.

Consumers can assist Family Reach with their mission by purchasing a Pillow Pet at www.pillowpets.com then adding a donation at checkout which Pillow Pets will match. Pillow Pets and Family Reach have had a long-standing partnership through monetary and in-kind donations delivering comfort, love and financial relief to families across the country facing a cancer diagnosis.

“One of the most important things we can do as a toy company is to bring joy to children in both good times as well as difficult times. We know that many people receive an immense amount of comfort from our products,” said Jennifer Telfer, CEO and founder of Pillow Pets. “We are thrilled to have Rachel as our first Pillow Pet Toy Ambassador and hope that her time spent sharing the joy of Pillow Pets gives her a welcome respite from her cancer treatments.”

Everyday living costs often get pushed to the side as families try to cope with out-of-pocket medical expenses and the loss of income that frequently coincide with a cancer diagnosis. This is where Family Reach, a national nonprofit, steps in. The organization addresses families’ full financial health through a number of tools, from direct monetary assistance to financial navigation, education and beyond. These programs recently gained attention from former Vice President Joe Biden’s Cancer Moonshot Task Force, giving Family Reach the opportunity to elevate awareness and serve families at a level like never before.

“While we strive to keep the families we serve financially afloat, we also connect with them on an emotional level,” said Carla Tardif, CEO of Family Reach. “We couldn’t be more excited to bring Rachel on board as a Pillow Pet Toy Ambassador, offering her a chance to focus on the joys of being a child, not a cancer patient.” 

The Pillow Pets Toy Ambassador will be at Toy Fair Saturday, February 18 from 11:00 a.m. – 1:00 p.m. EST. To learn more about Pillow Pets and the Family Reach donation feature on their website, visit www.pillowpets.com. Find out more about Family Reach at www.familyreach.org.

About Pillow Pets®

Since 2003, CJ Products, the company behind the iconic Pillow Pets® brand of plush foldable stuffed animals, has been bringing smiles to the faces of people of all ages. The company focuses on fulfilling its mission by providing unique, functional plush items and accessories with excellent customer service, strategic licensing partnerships, and products held to the highest standards of quality and innovation. The well-known folding stuffed animal is just one part of the Pillow Pets family of products which also includes Sweet Scented Pillow Pets and Dream Lites. Pillow Pets continues to win accolades including the coveted National Parenting Product Award (NAPPA), Toy Insider Top Summer Toy, iParenting Media Excellent Product Award, the Mr. Dad Seal of Approval, and Dr. Toy Best Vacation Products. For more information, visit www.pillowpets.com.  It’s a Pillow, It’s a Pet, It’s a Pillow Pet.

About Family Reach:

Family Reach is a financial lifeline for families fighting cancer. For over two decades, the organization has remained committed to raising awareness and designing solutions that address the overwhelming financial and emotional barriers of the disease. Working in close collaboration with a network of more than 185 hospitals nationwide, Family Reach provides financial assistance, navigation and education to qualified families in need. For more information, visit www.familyreach.org.

Media Contacts:

Heidi Niehart
(619) 249-3868                      
Heidi@MyPillowPets.com   
www.PillowPets.com

Lauren Mello    
(401) 644-7721                      
Lmello@FamilyReach.org   
www.familyreach.org                           

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