WHAT: At Toy Fair 2017, Pillow Pets introduces its first ever Pillow Pets Toy Ambassador in conjunction with its charity partner, Family Reach, a national nonprofit that provides financial assistance, navigation and education to families fighting cancer. New York City native Rachel, a six year old battling a brain tumor, will be one of, if not the only, child to walk the Toy Fair show floor and preview new toys before the general public. Rachel will also spend the year exclusively reviewing new products and participating in surprise unboxings. At the end of the year, she will provide a donation of Pillow Pets to the hospital of her choice.
WHO:
Rachel - Pillow Pets 2017 Toy Ambassador
Yvette - Rachel’s mom and Family Reach funding recipient
Rosie Cunningham - Director, Partnerships & Marketing, Family Reach
Heidi Niehart - Director, Marketing and Public Relations, Pillow Pets
WHERE:
Jacob K. Javitz Convention Center
655 W 34th St, New York, NY 10001
Level 3, Booth #113
WHEN:
11:00- 11:30 AM - Pillow Pets Toy Ambassador Launch & Sash Presentation
Interviews/Photo Opportunities available with Rachel upon request
WHY: Pillow Pets and Family Reach have a long-standing partnership through monetary and in-kind donations delivering comfort, love and financial relief to families across the country facing a cancer diagnosis. Consumers can assist Family Reach with their mission by purchasing a Pillow Pet at www.pillowpets.com then adding a donation at checkout which Pillow Pets will match. Find out more about Family Reach at www.familyreach.org. To learn more about Pillow Pets and the Family Reach donation feature on their website, visit www.pillowpets.com.
High-res photos and quotes will also be made available after the event.
ON-SITE CONTACT: Ashley Willis, cell: 732-500-2735, ashley@resoundmarketing.com