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ZAG Entertainment Enters the Toy Business

Santa Monica, CA (January 28, 2020) – ZAG and Playmates Toys, two groups known for their breakthrough creative endeavors, today announced a long-term global alliance. ZAG, a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms, has teamed up with Playmates Toys, an innovative global marketing company with over 50 years of innovation and success in the character licensing world, to develop, manufacture and distribute innovative toy lines for ZAG's portfolio of brands including the company's hit Miraculous™: Tales of Ladybug & Cat Noir.

‘What we love most about Playmates Toys, aside from their fantastic team, is their ability to not only capture the magic of our characters but also bring them to life.  Their ability to tackle any and all production challenges inspires us to further push the envelope and continue to innovate.  We couldn’t ask for a better partner,” said Jeremy Zag, Chief Executive Officer, ZAG.

“We’re thrilled to enter into an enduring partnership with such a high caliber entertainment studio,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “We continuously strive to create unique product lines for kids that are entertaining, innovative and high-quality, and ZAG  is the perfect partner as we look to the future, sharing the same values as us. This is truly a new way of doing things. Working hand in hand with Jeremy and his team from the IP inception right through to having toys on shelves allows for a truly unique creative approach that will lead to incredibly innovative entertainment content and toy product.”

ZAG is led by founder and CEO, Jeremy Zag, one of the hottest young talents in the entertainment industry. After founding the company in France in 2009, he has since expanded the company and operations to the United States. With a stunning new corporate headquarters in Santa Monica, California that has recently expanded to include the Global Brand Franchise office, ZAG has become a beacon of creative collaboration. ZAG prides itself on delivering the most beautiful computer animated shows ever produced, delivering theatrical quality on all platforms.

The company’s first entertainment property, Miraculous™: Tales of Ladybug & Cat Noir, has become an international phenomenon, with new and upcoming titles Power Players and Ghost Force already creating significant buzz. Miraculous™: Tales of Ladybug & Cat Noir, which airs in over 120 countries worldwide, continues on a rapid growth path, with new seasons in production, movies, a major worldwide theatrical release and more. New title Power Players, currently airing on Cartoon Network, is an all-new action-comedy animation series with real stakes, large laughs and over-the-top action. One of the most realistically animated, episodic shows ever produced, this heroic fantasy follows a young boy Axel as he transforms into a living action figure with a wild new perspective on the world.  Ghost Force, an upcoming CGI-animated series, follows a group of junior high school friends who form a secret superhero team dedicated to protecting New York City from spectral villains, large and small.

About ZAG 
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores.  The company is home to world-class entertainment properties under the Zag Heroez label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA since 2012 – establishing a creative headquarters, known as the “Zag Lab”, and the Global Brand Franchise office in Santa Monica, California with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoints.

ZAG   continues to build the company’s legacy beginning with the global animation phenom Miraculous™: Tales of Ladybug & Cat Noir as the company’s flagship series leading into the establishment of the ZAG HEROEZ brand label. Following the success of Miraculous™: Tales of Ladybug & Cat Noir, ZAG was named “Breakout Studio of the Year” in 2016 by Animation Magazine’s World Animation Network.  Miraculous™: Tales of Ladybug & Cat Noir was also named the 2018 Teen Choice Awards’ “Choice Animated TV Show” winner.

For more information on ZAG and the company’s beloved properties, please go to: www.zag-inc.com.

About Playmates Toys 
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Power Players and Ben 10.  From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit http://www.playmatestoys.com.

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