Primo Toys is on a mission to help girls and boys develop and realize their full creative potential by providing learning toys that leverage technology to introduce 21st century skills like coding, engineering, and mathematics in early years, without the use of screens. The company believes that learning time should be playtime too, and doesn’t distinguish between toys and educational toys. Their first product, Cubetto, available on Amazon, is already used in classrooms and homes in over 100 countries and in 2017 became the most crowdfunded educational technology invention in Kickstarter’s history, raising $2.4 million from backers all over the world. Primo Toys is the winner of numerous awards, including a Best of the Best Red Dot Design Award, a Gold Cannes Lion, and a Platinum Junior Design Award, beating Lego in the 3 to 5 year old category.