New York, New York – February 21, 2020 – Razor is hitting a big milestone this year, celebrating 20 years as a leader in the scooter and ride-on industry. And once again, Razor is launching some innovative, new products and expanding its portfolio of proven winners at Toy Fair, surely making them the “must-haves” for retailers and kids, alike.
Razor, best known for their nostalgic kick scooters, has since expanded its portfolio over the past two decades, with innovative new products from kick and electric scooters, skateboards and electric ride-ons to dirt bikes, RipStiks, hoverboards and more, making Razor the ultimate riding experience.
This year Razor debuts the all new, Toy of the Year (TOTY) Finalist, Wild Ones. Made especially for toddlers, Wild Ones are an innovative and intuitive way for parents to teach their kids how to balance. Featuring a low to the ground deck perfect for learning, the Wild Ones junior kick scooter eliminates the need for a third wheel, enabling kids ages 30 months and up to learn to balance on a two-wheeled ride. And with Shark, Dinosaur, and Unicorn-inspired designs to choose from, there’s a Wild One that's just right for every little one!
In addition, Razor is rolling out the Electric Party Pop, Electric Tekno, EcoSmart SUP, E Prime III, E300 HD, MX125, Pocket Mod Petite and limited-edition 20th Anniversary Kick Scooters. Also featured, is another TOTY finalist, the Crazy Cart Shift, which debuted last year at Toy Fair and has become a favorite among kids.
“It’s amazing to see how the portfolio has grown over the years, and it now includes not just kid-powered, but electric scooters; and ride-ons from go-karts to motorcycles and more,” says Jim Wagner, President of Razor USA. “All these awesome rides share one thing in common however, they inspire the kid in all of us!”
Toy Fair will kick off a year-long celebration of the iconic brand, which looks to mark this milestone with not only new products and innovation, but with special events, new social media content, and other exciting additions that will bring the Razor experience to more people across the country.
Razor is continuing to lead the e-mobility category, inspiring a new generation of parents who grew up with the original Razor A scooter, to share their childhood memories with their children and giving adults some great memories, as well!
For more information about all of Razor’s products, please visit: www.razor.com
And be sure to follow Razor on Facebook,Twitter and Instagram for the latest news and info: @razorworldwide
About Razor USA
Razor embodies the spirit of fun and freedom. The company was founded in 2000 with the introduction of its now legendary, original Razor kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled rides to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader.
For more information, please visit www.razor.com