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Razor® Gives Riders an Electrifying Experience with New RipStik Electric
RipStik Electric Gets Powered Up at 2016 New York Toy Fair

LOS ANGELES, Calif. (February 13, 2016) – Razor USA shows it has got the power at New York Toy Fair with its new RipStik Electric, further demonstrating its commitment to innovative design. With RipStik Electric, riders can experience the thrills of surfing or snowboarding on the Caster Board, but now with an in-hub Power Core™ motor for even more carving fun. 

Like the classic design of the caster board with pivoting deck and 360 degree inclined caster wheels, RipStik Electric moves you forward without pushing. The same development team from Razor helped to amplify this fun with electric power – giving riders 40 minutes of run time and reaching up an exciting 10 miles per hour – using the high-quality lithium ion battery.  

Riders will also love RipStik Electric’s wireless hand-held remote innovation which gives the ability to control the board’s speed by simply pushing a button to accelerate or slow down. A great function to allow riders to focus more on their carving skills.     

RipStik Electric is recommended for riders eight years or older. Available exclusively at Toys“R”Us this spring with an MSRP of $179.99.

Razor always advocates safety and recommends riders wear the proper safety gear, use common sense and check and obey local laws regarding use of any product on public property. An adult's decision to permit a child to use Razor products should be based upon Razor's minimum age and weight requirements, and the child's skills, maturity and ability to follow rules.

About RipStick by Razor

  • Caster board with pivoting deck and 360 degree inclined caster front wheel for continuous motion
  • Motorized in-hub maintenance-free Power Core™ motor with a lithium ion battery 
  • Allows for 40 minutes of run time and reaching up to 10 miles per hour
  • Includes a wireless remote control
  • Availability: Exclusively at Toys“R”Us this Spring
  • Ages: 8 and up
  • U.S. MSRP: $179.99 

About Razor USA LLC
Razor embodies the spirit of fun and freedom. The company was founded in 2000 with the introduction of its now legendary, original Razor kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader. 

Winner of countless international awards and accolades, Razor has most recently won the Toy Industry Association’s 2014 Outdoor Toy of the Year for Crazy Cart. For more information, please visit www.razor.com. 

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For further information: Amanda Hollinger, Amanda.Hollinger@ketchum.com, Office: 310-437-2511