BOSTON, MA (February 11, 2016) – Rollplay, a division of Goodbaby International Holdings, Limited, a leading designer of highly featured, quality wheeled goods that fuel safe, independent and mobilized fun for kids is introducing an entirely new line of power performance battery driven ride-ons that will excite and please kids from preschool to pre-teen. Known as a leading seller of luxury automotive brand ride-on cars, Rollplay is introducing a performance range with all new technologies that will drive exciting riding experiences for kids of all ages. Rollplay – The World is your Highway.
“Rollplay has quickly built a reputation as the premier producer of top quality battery powered ride-ons that focus on realistic details and fun play features,” says Greg Miller, Vice President of Marketing, Rollplay. “We are excited to apply the design and engineering talents of our company to create dynamic new riding experiences in our 2016 Power Performance collection.”
ALL NEW BATTERY POWERED RIDE-ONS FROM ROLLPLAY –
Turnado - A true race car driving experience.
Rollplay introduces the Turnado with thrilling speed, drifting action and hair-raising spins. This is the most realistic racing experience a driver can enjoy. The 24 volt power drive system creates up to 12 miles per hour of speed, with traditional handlebars for stable control, so kids can get the feeling of a true racing car driving experience. The front wheel drive design will pull you through incredible slides and drifts that will be sure to attract attention, and we know parents will want to give it a try as well.
MSRP: $299.99. Ages: 8 years and up.
FlyRider - The first safe motorcycle LEANING experience for kids.
Rollplay designers set their sights on developing the industry’s first LEANING ride-on. Riders get the sensation of free flying with speeds up to 12 miles per hour. Our design delivers a new “lean to steer” action that gives the rider the feeling of banking into every turn. You can carve curves or weave effortlessly around objects while controlling speed in tight turns.
MSRP: $399.99. Ages: 8 years and up.
Rollplay Food Truck - Preschool play with powered fun.
What a great preschool combination – real electric powered driving combined with food roleplay fun. Following the trend of gourmet food trucks across the country, we bring together cooking and cash register play to preschoolers while empowering kids to really drive this fun vehicle. And, the Rollplay team recognizes that young preschoolers require a bit of learning when it comes to driving a vehicle, so we incorporated our easy steer (E-Z Steer) system that allows for 360 degree turning. No need to back up or shuffle around to make that tight turn.
MSRP: $199.99. Ages: 18 months and up.
About Rollplay
Rollplay designs and markets products for parents of children aged 18 months to 12 years of age who want to provide empowering play experiences to their children with our highly-featured, quality ride-on products. Drawn from consumer based insights to fuel mobilized fun, exploration and imagination, parents will feel joy from their child’s ability to independently discover the world around them.
About Goodbaby Holdings, Limited
Goodbaby Holdings, Limited is a world leading juvenile products company. Through its various business units Goodbaby International researches, designs, develops, manufactures, markets and sells strollers, children’s safety car seats, cribs, ride-ons, bicycles, tricycles and other durable juvenile products. The company is engaged in serving local consumer markets around the globe with a strong portfolio of trusted consumer brands.