BOSTON, MA (February 16, 2017) – Rollplay, a division of Goodbaby International Holdings, Limited, a leading designer of highly featured, quality wheeled goods that fuel safe, independent and mobilized fun for kids recently received a Best in Show award at the Hong Kong Toy Fair for their innovative, new EZ Steer Grill ‘n’ Go ride-on toy. The company is also introducing a new line of character license vehicles as well as adding to their power performance category. Rollplay’s Power Performance, EZ Steer, and Character License categories are transforming the ride-on brand into an exciting brand that kids – and parents – of all ages can enjoy.
“Last year Rollplay launched the Power Performance and EZ Steer categories, but this year we are expanding these categories on our Food Truck and our 4-Trak vehicle,” said Greg Miller, Vice President of Marketing, Rollplay. “We continue to develop these dynamic products that offer more than a traditional ride-on experience and taking our brand to the next level.”
ALL NEW BATTERY POWERED RIDE-ONS FROM ROLLPLAY –
EZ Steer Grill ‘n’ Go - 2-in-1 play value. Winner of Best in Show at the Hong Kong Toy Fair.
Rollplay introduces the 6V EZ Steer Grill ‘n’ Go which brings food and fun to playtime. EZ Steer technology creates an exciting play environment for beginner drivers. The center drive wheel rotates almost 360 degrees to avoid pesky corners and walls while the castor wheels assist with various directional movement. Young drivers can turn the steering wheel to spin in place, zip out of corners, or cruise in style at a modest pace of 1.3 MPH. With a realistic design, this fun size food truck offers a 2-in-1 value featuring a fold out grill and play food set. Grill up food for friends, fold up the kitchen, and then drive off to the next stop!
Ages: 2 to 5 years.
24V Turnado - We put a whole new twist on fun.
For the excitement of a true racing experience, look no further than the Turnado - an all new, unique motorized four-wheel ride-on from the Power Performance category of Rollplay! Specially designed for older children looking for big riding thrills, the Turnado promises adventurous speeds, hair-raising spins and twists, and riveting drift action. With a 24-Volt battery-power dual drive system that can create speeds as high as 12 MPH, this ride-on is the most action-filled racing experience a young rider can enjoy!
Ages: 8 years and up.
12V Up-Rider - Taking the ride-on to the next level: standing.
The Rollplay 12V Up-Rider takes ride-on toys to the next level: standing. The Up-rider’s 360 degree turning motion and balancing support wheels make riding a breeze. Cruise along at speeds of 3.5 mph and up and take in the sites of the neighborhood in a new way!
Ages: 8 years and up.
Rollplay Character Licenses - PJ Masks, Peppa Pig, and Sesame Street
Rollplay expands its portfolio with new character licenses this year! Partnering with Entertainment One, Rollplay has added PJ Masks and Peppa Pig items to their assortment. These properties have major television exposure with these evergreen properties. Both licenses offer strong appeal to kids ages 2 to 6 years old.
In addition, Rollplay will also add the Elmo license on its ride-on vehicles. Sesame’s Elmo is celebrating 47 years in 2017. Sesame Workshop is broadcast in 150 countries, and the show is expanding its broadcast from PBS to also include HBO.
About Rollplay
Rollplay designs and markets products for parents of children aged 18 months to 12 years of age who want to provide empowering play experiences to their children with our highly-featured, quality ride-on products. Drawn from consumer based insights to fuel mobilized fun, exploration and imagination, parents will feel joy from their child’s ability to independently discover the world around them.
About Goodbaby Holdings, Limited
Goodbaby Holdings, Limited is a world leading juvenile products company. Through its various business units Goodbaby International researches, designs, develops, manufactures, markets and sells strollers, children’s safety car seats, cribs, ride-ons, bicycles, tricycles and other durable juvenile products. The company is engaged in serving local consumer markets around the globe with a strong portfolio of trusted consumer brands.