February 12, 2016, NEW YORK, NY – Spin Master Corp., ("Spin Master") (TSX: TOY) – a leading global children’s entertainment company – will unveil its most exciting portfolio of toys, games and entertainment properties to date as part of the North American International Toy Fair, held in New York from February 13 to 16, 2016.
“Spin Master is transforming the business of play,” said Ben Gadbois, Global President and COO, Spin Master Ltd. “Building on 2015, we are thrilled to dive into 2016 with innovations that are bigger and better than ever.”
Spin Master’s reach and influence on the toy industry is expanding as it develops and invests in brands with truly global reach and platforms. Meccano has been a strong presence, particularly in Europe, for more than a century, while PAW Patrol has become the leading preschool property globally.
The company is nominated in five categories for the Toy Industry Association’s prestigious Toy of the Year Awards, including its 14th nomination for Innovative Toy of the Year. In January 2016, the company reached new heights at the Consumer Electronics Show, where it premiered its first foray into augmented reality with Air Hogs Connect: Mission Drone, alongside the latest incarnation of its award winning Meccanoid Personal Robot.
Imaginative play extends well beyond robotics for Spin Master, as the company launches a variety of new products to help kids train their brains, unleash their imagination and creativity in the activities and games categories, as well as a strong lineup of must-have licensed products from many of this year’s most highly-anticipated properties.
Toys That Teach
Kids want toys and games that challenge them and provide new play patterns, while parents look for ways to encourage their children to take an interest in STEM subjects.
When Spin Master acquired the iconic Meccano brand, the company saw the opportunity to bridge Meccano’s maker-tradition with robotics to inspire the next generation of engineers and inventors. Now, boys and girls can build and program their own robots.
The trend toward training the brain has always been popular in the games category, where smart thinking is rewarded. Hedbanz Electronic, the latest addition to Spin Master’s growing games category, is no exception.
Best in Technology
For more than two decades, Spin Master has made strategic investments in talent and its global R&D network to lead the toy industry in developing innovative technology and unexpected new products.
According to Gadbois, this is an area of increased focus for Spin Master. “We are proud to be evolving the play patterns that come about with new technologies. Spin Master is now incorporating robotics, augmented reality and artificial intelligence into our toys and games at an unprecedented level.”
Heroes and Inspiration for a New Generation
When children have toys that help them understand that they can be heroes in everyday life, they learn how to interact with others and aspire to new challenges and goals.
PAW Patrol is a shining example and it continues to be the #1 property with preschoolers, who have enthusiastically embraced the pups’ motto that no job is too big, no pup too small.
Age: 3+, MSRP $69.99 USD
Imaginative play extends to exciting role-play toys, such as the Spy Gear line, the new Britelingz dolls as well as Spin Master’s licensed toys for The Secret Life of Pets and The Powerpuff Girls.
The Best Friend Max Talking Plush features a detachable leash, lifelike walking action and 20 different sounds and phrases from the movie. Whether on or off his leash, Max loves to talk and play. Age 4+, MSRP $44.99 USD
See the characters from The Secret Life of Pets come to life with Walking Talking Pets. Collect Max, Gidget, Snowball and Mel for different phrases and unique action moves. Age 4+, MSRP $12.99 USD
Play with Design
A new generation of activities products are allowing children to discover a greater sense of creative freedom. Spin Master pays close attention to design at every step in the process and the company is taking this to the next level by encouraging kids themselves to be designers and creators at age and skill-appropriate levels.
Popular products like Kinetic Sand, Bunchems and the Cool Maker line allow kids to be a part of the maker movement in a way that’s creative, satisfying and completely kid-friendly.
Licensing continues to be a significant component of traditional toys and games. Spin Master is the Master Toy Licensee for two of the most anticipated movie properties of 2016 – Angry Birds and The Secret Life of Pets, as well as licensing Batman V Superman: Dawn of Justice and Star TrekTM products.
Media and influencers are invited to visit Spin Master at the North American International Toy Fair 2016, Booth #739.
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About Spin Master Corp.
Spin Master (TSX:TOY) is a leading global children’s entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Bakugan, Air Hogs®, Spin Master Games™ and the 2015 Toy of the Year, Zoomer™ Dino. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 14 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced five television series, including 2007 hit series Bakugan Battle Brawlers™ and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 950 people globally with offices in Canada, United States, France, Italy, United Kingdom, Slovakia, Germany, Holland, Mexico, China, Hong Kong and Japan.