Based in Virginia Beach, Virginia, Swimways, a wholly owned subsidiary of Spin Master Ltd., is a leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill.