NEW YORK, NY (February 12, 2016) – The MoodstersTM, a first-of-its-kind brand, created to educate, entertain, and enhance the social and emotional development of children, announced today it will be unveiling two new products at Toy Fair 2016 as an extension to the existing product line. Created by Denise Daniels, a Peabody award-winning broadcast journalist, author and child development and parenting expert, The Moodsters Feelings Notebook and Feelings Crayon Set and The Moodsters Talking Plush Characters & Activity Book Set will be introduced at Toy Fair on February 13th - 16th, 2016 at the Kids Preferred booth, #1679.
The Moodsters brand is in a class of its own at the forefront of creating a niche emotional intelligence and child development category for the toy marketplace. Denise Daniels, a pioneer and leader in child development and child psychology, created the innovative brand based on a lifetime of experience and significant accomplishments in the field. Denise’s experience traveling the globe and developing the innovative First Aid for Feelings program for Pfizer Pediatrics, most notably used as part of the grief support program for children at Ground Zero after 9/11, proved essential in the creation of The Moodsters and the understanding of the critical need to help children develop emotionally.
“Children’s emotions and how they deal with them have been the focus of my academic and professional work for many years. I’ve traveled the globe to work with children who are in crisis, helping them understand and process their feelings and discovered an enormous and untapped need for products to help the emotional development process which was the catalyst to create The Moodsters,” said Denise Daniel’s, creator of The Moodsters. “The one thing I discovered in my work is that all kids’ feelings are universal. The Moodsters new category of preschool products magnify the brand’s dedication to enhance the social and emotional development of every child as well as help them manage their emotions so they are better equipped to handle the everyday challenges of growing up.”
The Moodsters Feelings Notebook and Feelings Crayon Set is a new creative tool to help kids express what they are feeling. This fun product includes five jumbo feelings crayons, one representing each emotion, and a Feelings Notebook for kids to draw and color their feelings (MSRP $14.99). The Moodsters Talking Plush Characters & Activity Book Set are based on the five lovable Moodsters detectives - Coz, Lolly, Quigly, Razzy, and Snorf - that each personify an emotion that all children experience in their everyday lives including happiness, anger, love, sadness and fear. Each plush character has fun and educational sayings specific to the emotions they represent (MSRP $19.99). These new products incorporate a curriculum based on decades of research on emotional intelligence.
The Moodsters original series of interactive products brought to market include The Moodster Mirror which helps kids recognize their own emotions as well as helps them identify non-verbal cues in others, The Moodster Meter helps children identify and express what they are feeling and The Feelings Flashlight is a bedtime toy that teaches kids simple strategies for expressing and managing their feelings; Each are accompanied by an educational storybook. Through these products, Denise Daniels and The Moodsters are providing the necessary tools for children to develop a vocabulary for their feelings and help them understand and manage their emotions. These educational toys help parents, families, education and healthcare professionals teach children from a young age the fundamentals of feelings.
The Moodsters line of toys and children’s books launched in 2015 in partnership with Kids Preferred, LLC, an award-winning division of Kids Preferred, Inc. founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Both new product SKUs will also be manufactured in partnership with Kids Preferred, LLC.
For more information about The Moodsters visit, www.themoodsters.com
About The Moodsters:
The MoodstersTM is a first-of-its-kind brand, developed by Denise Daniels, CEO & Founder of JellyJam Entertainment, a Peabody award-winning broadcast journalist, parenting and child development expert and author who specializes in the social and emotional development of children. The brand was created to educate, entertain, and enhance the social and emotional development of children. The MoodstersTM’ stories and toys teach simple strategies to build social and Emotional Intelligence (EQ) skills in young children. With the help of The MoodstersTM, children learn the fundamentals of feelings and develop the ability to recognize, understand and manage their emotions. The Moodsters emotional intelligence toys and books are available at Target, Target.com, Amazon.com, and ToysRUs.com.