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Sumner, WA 98390
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Laura Tommervik
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Toysmith Spreading Joy at Toy Fair 2020
Discover over 165 new products, attractive in-store merchandising solutions and unforgettable experiences

SUMNER, WA - (February 10, 2020) For nearly four decades, Toysmith® has been turning everyday moments into joyful memories by offering premium toy and gift offerings to kids of all ages. Toysmith is proud to present over 165 new products and programs at New York Toy Fair 2020 covering 100% of recognized play patterns.

In booth #2251 Toysmith unveils newness in its own brands including Warrior’s Mark™ and Get Outside, GO!™ as well as innovative new offerings from world-class partner and leader in STEAM toys, 4M®.  Newcomers to the scene from Toysmith include the addicting Snapperz™ hand-fidget toy, the on-trend Oddly Satisfying line inspired by the online ASMR trend and numerous joyful and on-trend impulse items.

“As a toy industry veteran, Toysmith continues to deliver innovative and trend-driven products that spark joy in kids of all ages and abilities. We are committed to providing toys that are affordable and fun and that turn everyday moments into joyful memories,” says Max Wunderle, Chief Commercial Officer at Toysmith. “This Toy Fair, we are proud to add more than 165 new products to our diverse portfolio and attractive merchandising solutions for any type of retail environment.”

Throwing Blades is the third offering in the award-winning Warrior’s Mark line and introduces a truly unique play experience.  Inspired by ancient chakram, these foam throwing rings strike true with each well-aimed toss.  The set includes a 26” diameter easy-fold target, two foam throwing blades, a suction cup, door hanger, storage bag and instructions.  Toysmith welcomes Toy Fair attendees to visit our booth and see if you can deliver epic throws with Throwing Blades!

The ever-popular Get Outside, GO! line of active play toys introduces Backyard Golf.  This inventive twist on golf can be played on land or water—no putter, no problem!  The set comes with golf-ball themed darts that you aim toward the green for a hole in one.  Play on any flat surface or even on the water!  Includes a mini golf green and three foam sucker darts.  Fore!

Toysmith is proud to present new and innovative STEAM offerings from 4M.  Come experience the eco-friendly Water Pump and Eco-Tech Bulb from the Green Science™ line and the new KidzRobotix™ Bubble Robot and Money Bank Robot.  4M has encouraged curious young minds for more than 25 years as a leader in innovative and educational products and you won’t want to miss this year’s new product debuts. Toysmith is proud to be the exclusive distributor of 4M products in the United States.

Also making their debut at Toy Fair 2020 are Snapperz, the must-have exclusive fidget toy that fits perfectly in the palm of your hand and makes a satisfying “pop” with each measured squeeze. Grip and squeeze for a satisfying pop, over and over again.  Also in the impulse category, Toysmith is proud to present Oddly Satisfying, a new sensory play experience fueled by popular social media trends. Weirdly hypnotic and mesmerizing, the Oddly Satisfying line seeks to promote a relaxing ASMR experience filled with “happy tingles.” Each item is designed to deliver a soothing sensory experience that we find “oddly satisfying!”  And lastly, look for a bounty of on-trend, themed impulse items including programs inspired by space, food, cats & dogs, pranks and more!

Come visit the new, open-concept Toysmith booth #2251!

About Toysmith

With our diverse portfolio of premium toys and gifts, we strive to turn everyday moments into joyful memories.  The Toysmith story began in 1982 and for almost forty years the company has built a reputation of trust and customer service within the toy industry, manufacturing and distributing every type of high-quality toys and gifts under the rainbow.  Our curated assortments cover 100% of recognized play patterns, and are proven to grow category growth.

Toysmith brands and products are sold to toy retailers, education markets, museums, zoos, aquariums, national parks, attractions, theme parks, gift stores, specialty catalogs and internet retailers—the more we share joy, the more it grows!

Toysmith is proud to present a wide array of joyful, on-trend impulse & novelty items, unique gift offerings and active play products from signature lines including Warrior’s Mark™, Get Outside, GO™!, Snapperz™, Oddly Satisfying, Prank U!™, and more. Toysmith also offers highly-effective, proven in-store merchandising solutions to support key lines including Toy Towers™ impulse items and YAY!™ rack toys.

Toysmith, come play with us-- because the more we share joy, the more it grows!

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Media Contact:
Laura Tommervik